AppleCare+ Policy Change Coming to Apple Stores
Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman.
Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores.
Fortunately, Gurman said AppleCare+ will remain available as a one-time purchase on Apple's online store, at least for now.
It is unclear if this policy change is limited to the U.S. or will apply worldwide.
Apple likely profits more by offering AppleCare+ as a monthly or annual subscription, which helps to boost the company's services revenue.
Popular Stories
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
...
In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time.
He also reiterated that he expects an iPad mini with an OLED display and...
Apple will be holding its next event on Wednesday, September 9 to unveil its latest iPhones and Apple Watches, but that is not all, according to a new report.
Bloomberg's Mark Gurman today shared a long list of products that he expects Apple to unveil between next week and early 2027.
Our list below summarizes Gurman's reporting and mixes in some other rumors.
iPhones
iPhone 18 Pro: A2...
