Apple Stepping Up Plans to Expand News App to More Countries

Apple plans to scale up its News app by adding new countries to the platform beyond the US, Canada, the UK, and Australia, according to the Financial Times.

apple news banner
The plans reportedly include building its locally focused news coverage in the UK, as well as bringing its puzzles section to the country which is currently limited to the US and Canada.

Apple News and Apple News+, the app's free and subscription-based versions, provide a blend of curated and personalized content, including stories from magazines and newspapers, as well as games, podcasts, and newsletters. The free service makes money purely through advertising, while the subscription service costs $12.99 a month in the US and £12.99 in the UK.

The renewed push comes alongside Apple's efforts to improve its advertising effectiveness, and aims to grow Apple's role as a source of revenue for publishers. Apple News currently reaches about 125 million people every month and feeds into the company's growing services business that includes Apple TV+ and Apple Pay, which is collectively worth about $96 billion a year.

The move comes amid significant drops in digital revenues across media groups, following Meta's decision to downplay news coverage as well as changes to Google's algorithms, which has decreased traffic from search, alongside the impact of AI summaries of news and search requests.

According to FT's sources, Apple's own research has shown that Apple News reaches a different audience to the readers for most publishers. The audience tends to trend towards a more wealthy demographic, one media boss told the newspaper, adding that it was "well read in the corridors of power in Westminster and Washington."

But the impact of Apple News has been a mixed blessing for publishers. Some groups have received significant business through the platform. However, attempts to monetise articles have been made more difficult by Apple's strict data protection rules that prevent advertisers from targeting readers using third-party data or IP addresses.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...

Top Rated Comments

Cunir Avatar
12 weeks ago
I quite like the news app but it takes a hell of a lot of training, going through and blocking all the topics and channels you don’t like - and even then ‘Apple News editors’ still insist on showing you stories from the things you’ve blocked.

finally having the puzzles will be nice (it’s about time!)
Score: 10 Votes (Like | Disagree)
iToph Avatar
12 weeks ago
I have used the news app on my Mac the same amount of times I have used the camera button on my 16PM.

zero
Score: 8 Votes (Like | Disagree)
Ad47uk Avatar
12 weeks ago
I have used the news app on my Mac the same amount of times I have used the one on my windows based PC, once, just to be nosy. I prefer going to site directly
Score: 6 Votes (Like | Disagree)
Marbles1 Avatar
12 weeks ago
First thing I delete on a new phone.
Score: 4 Votes (Like | Disagree)
Jackbequickly Avatar
12 weeks ago
I refuse to pay for news. Not going to happen.
Score: 4 Votes (Like | Disagree)
Jackbequickly Avatar
12 weeks ago

i'd maybe pay for verified news. fact checked. with expanded links providing additional related material.
Who fact checks the fact checkers? LOL!
Score: 4 Votes (Like | Disagree)