Apple Drops Plans for iPhone Hardware Subscription Service

Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.

iphone 16 apple intelligence
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain access to a device for the subscription period.

The subscription-based ‌iPhone‌ offering would make it easier for customers without the funds for an expensive ‌iPhone‌ to make monthly payments rather than purchasing upfront. Apple already has the ‌iPhone‌ Upgrade Program that splits the cost of a device across a 12 or 24 month period, but the planned subscription service would have been an ongoing monthly fee rather than payments over a set number of months.

After two years of work on the project, Apple apparently ceased development in recent months due to regulatory concerns, software bugs, and other issues. The team that was developing the subscription service was disbanded and reassigned to other projects. Apple has done some streamlining of its payment offerings this year, shutting down the Apple Pay Later pay-in-installments option that was available for less than a year.

Popular Stories

apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

SanderEvers Avatar
14 months ago
Very good "you'll own nothing and be happy" really is not something I want in any future.
Score: 37 Votes (Like | Disagree)
iZac Avatar
14 months ago
you mean ... this?

https://www.apple.com/shop/iphone/iphone-upgrade-program
Score: 29 Votes (Like | Disagree)
StuBeck Avatar
14 months ago
What software bugs would a subscription service like this have?
Score: 26 Votes (Like | Disagree)
sahajesh Avatar
14 months ago
MacRumors - where all the people who think “It’s not for me, so nobody should have it” go.
Score: 25 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
14 months ago
Nobody:

Apple: Here's an identical financing plan to allow you to pay for the identical iPhone we just announced in convenient installments




Attachment Image
Score: 20 Votes (Like | Disagree)
ApostolisApo Avatar
14 months ago
I bet the "regulatory concerns" were the biggest factor of them all
Score: 17 Votes (Like | Disagree)