Apple Highlights Using AirPods Pro 2 as Hearing Aid in Heartwarming Holiday Season Ad

Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning.


"For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they're living with hearing loss and without the assistance they need."

Apple's clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries. The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.

AirPods Pro 2 also gained hearing test and hearing protection features in select countries.

Popular Stories

Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
maxresdefault

Google Gemini-Powered Siri Will Reportedly Have These 7 New Features

Tuesday January 13, 2026 7:52 pm PST by
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details. Subscribe to the MacRumors YouTube channel for more videos. As soon as this spring, the report said the revamped version of Siri will be able to… Answer more factual/world knowledge questions in a conversational manner Tell more stories Provide...

Top Rated Comments

Hopefully Smarter Avatar
15 months ago

Why didn't anyone tell Dad that there are actual hearing aids available? :D I mean no sane person would solely rely on Apple AirPods to improve their hearing. And unlike sleep apnea you actually know that you are hard of hearing.
they did. He didn’t hear them. /s
Score: 20 Votes (Like | Disagree)
Grimace Avatar
15 months ago
I definitely cried. The muffled perspective followed by the clear voices is powerful
Score: 14 Votes (Like | Disagree)
Godspeed8230 Avatar
15 months ago
Why didn't anyone inform poor Dad that there are hearing aids available? :D
Score: 12 Votes (Like | Disagree)
Alwaysfindsaway Avatar
15 months ago
I’m not crying, you are!!
Score: 10 Votes (Like | Disagree)
phenste Avatar
15 months ago
yall in the comments always find a way to be ****ing gross about this and I’ll never understand it. Apple made OTC hearing aids for $250 (that also happen to be…AirPods…) and it’s a fantastic thing. they’re far from perfect; I don’t remember any first-gen Apple product ever being perfect. forgive me for continuing to be a pest in these threads when hearing loss is an issue that’s deeply affected several of the closest people in my life + I can see decades-out the potential this has to change the course of an actual epidemic the entire world is facing, in a culture where everything is loud for the sake of being loud.

happy Thanksgiving yall, grateful to live in a timeline where I own a product that does double-time as hearing protection and hearing aids. I’ll continue to wear them the same way I wore my Watch every day from day-one; being the dork who normalizes wearable tech is fun if you just lean into it. especially when the main purpose of that wearable becomes health.

?‍?
Score: 8 Votes (Like | Disagree)
JippaLippa Avatar
15 months ago
Lots of videos from Apple, this year.
By the way this was so heartwarming.
Score: 7 Votes (Like | Disagree)