Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Wednesday February 11, 2026 3:36 am PST by Tim Hardwick
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Is anybody excited about anything Apple anymore? These poor Apple hype sites are struggling to come up with anything beyond “Apple iOS 18.1 beta released to developers“ articles
I’ve been using the beta on my 16P and honestly? There’s not much here. Siri has a new border light around the screen which is kinda cool lol. The only helpful thing from this batch of features I’ve used is notification summary. I really enjoy when my 4 DoorDash updates can be condensed automatically into one. “Order picked up, on the way, arriving in 3 mins” love that! Every single other feature so far I either don’t use or haven’t noticed. There is nothing new here.
And not for nothing, I know this is anecdotal, but since the release of this phone, not 1, not 2, but 3 friends have swapped to Pixel who were lifelong Apple users.
Why does “order picked up, on the way…” require AI? You could achieve this with like 4 lines of code designed to just concatenate the text from updates and remove some common filler words so you don’t affect a user’s interpretation of the resulting single line of text. Is that the “Apple Intelligence” I upgraded for?