The Home Depot and H-E-B Finally Rolling Out Apple Pay in Stores

The Home Depot has finally caved and started rolling out the ability to pay with Apple Pay and other tap-to-pay payment methods at some of its U.S. stores in recent weeks, according to a photo shared by the blog Appleosophy.

apple pay feature dynamic island
The home improvement retailer has not officially announced that it accepts Apple Pay, so it is unclear which stores offer it. In a social media post earlier this year, the company said it was "evaluating a number of new payment methods, including a number of mobile payments," but it had yet to make any "permanent decisions."

The Home Depot was one of the largest remaining Apple Pay holdouts since it dropped support for the service in 2015. Another was Texas-based grocery store chain H-E-B, which is also gradually starting to accept Apple Pay this month.

In a press release this week, H-E-B said it will begin rolling out the ability to pay with Apple Pay and other tap-to-pay methods at all of its stores throughout October. The company's other chains Central Market and Joe V's Smart Shop already began accepting Apple Pay earlier this year, and now it will be accepted in actual H-E-B stores.

Walmart is now one of the only major retailers in the U.S. that still does not accept Apple Pay.

Related Roundup: Apple Pay

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Top Rated Comments

munpip214 Avatar
10 months ago
Time for Walmart to realize no one wants to scan a screen
Score: 44 Votes (Like | Disagree)
danbuter Avatar
10 months ago
Finally! I'm not sure why it took so long.
Score: 19 Votes (Like | Disagree)
alphaswift Avatar
10 months ago
It blows my mind that Americans don't have tap everywhere. I hear stories of swipe and sign still existing and it really is astonishing.
Score: 17 Votes (Like | Disagree)
Eric_WVGG Avatar
10 months ago

Home Depot's delay of NFC feels more about having a contract with a hardware and/or software suppliers that don't support tap-to-pay. Not concisely forbidding the method, but picked a vendor that wasn't supporting it.
^ this is correct

About 10-ish years ago, US payment terminals didn't even accept those little insertion chips, we were still using magnetic stripes like savages.

Getting chip readers rolled out required every merchant in America to upgrade their hardware, as well as every bank to issue new cards. Banks didn't want to issue more expensive cards for readers that didn't exist, and merchants didn't want to roll out readers for cards that nobody had.

Congress did something really clever (for once). They passed a law that basically said, "in the case of a fraud dispute, if there is an imbalance in technology (say, a user with a chip card, but the merchant doesn't read them; or a chip-less card from a lazy bank, and a merchant with a modern reader), then whomever had the inferior tech automatically loses.” This motivated the banks *and* the merchants to update all their gear overnight.

"What does that have to do with tap-to-pay and Apple Pay" When this enormous rollout of new terminals happened, because we were sort of "leapfrogging" technology, most of these terminals included tap-to-pay hardware, even though the new cards being rolled out didn't support it, because this hardware was coming from providers who had been selling to Europe for ages. Tap-to-pay gradually got enabled as banks figured out that people were prone to spending more with tappy-cards, and also there was that scare during COVID of physical touch in public.

However, a very small handful of merchants — really stupid and cheap ones, by which I mean Home Depot and Walmart — got the cheapest chip-reading machines possible, which didn't include tappy abilities. Additionally there's a whole thing about Walmart trying to kick off a proprietary QR-code reading standard.

So anyway, it looks like Home Depot has finally decided to roll out new terminals again, probably costing them more money than if they had paid just a little more for tap-enabled terminals back in 2014-ish or whenever.
Score: 14 Votes (Like | Disagree)
jicon Avatar
10 months ago
Is calling this 'Apple Pay' the right terminology? This is just tap to pay, no? Just one is using the NFC in a device (Watch or phone of any vendor), instead of on card, and then it works.
Score: 11 Votes (Like | Disagree)
Joe Rossignol Avatar
10 months ago

Is calling this 'Apple Pay' the right terminology? This is just tap to pay, no? Just one is using the NFC in a device (Watch or phone of any vendor), instead of on card, and then it works.
Sure, but you're on an Apple blog, so of course we'll focus on Apple Pay.
Score: 8 Votes (Like | Disagree)