Huawei Aims to Upstage Sep 9 Apple Event With Tri-Fold Phone Debut
Huawei has announced a September 10 event where the Chinese company plans to unveil the world's first tri-folding smartphone, with the timing of the event an apparently deliberate attempt to upstage Apple's upcoming iPhone 16 reveal.
Huawei teaser showing tri-fold shape
Huawei hasn't yet officially shown off the pocketable phone, which reportedly has a 10-inch display when completely unfolded, but the company has shared a teaser on Weibo that depicts a device with three folding sides in a sort of reverse Z-shape, leaving little to the imagination about what's headlining the event.
Concepts of a three-fold device have not been in short supply over the years, but Huawei clearly thinks it can bring one to market, although DSCC analyst Ross Young has suggested that it will be the most expensive smartphone yet. The company's consumer and automotive technology executive Richard Yu called it an "epoch-making product."
The Huawei event is scheduled for September 10 at 2:30 p.m. China Standard Time. That translates to 11.30 p.m. Pacific Time on September 9, so the same day of Apple's "It's Glowtime" event for observers on the US West Coast. Apart from the foldable, new smartwatches and an electric car are also expected to be announced by Huawei on stage.
Huawei's recent resurgence has significantly challenged Apple's position in the Chinese smartphone market. According to research firm Canalys, Apple's standing in China has notably declined, with the company falling out of the top five smartphone vendors by market share in the second quarter of 2023.
In stark contrast, Huawei has experienced a remarkable upswing during the same period. The company saw its smartphone shipments in China surge by 41% compared to the same quarter last year, marking the fastest growth rate among the top five brands in the country.
Apple is unlikely to release a foldable iPhone before 2027, according to Taiwanese research firm TrendForce. Apple is widely expected to release a large-screen foldable iPad or MacBook to kick-off its foray into the product category.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
