Apple Event Announced for September 9: Here's What You Should Know

Apple has announced that its next special event will be held on Monday, September 9 starting at 10 a.m. Pacific Time, meaning that the iPhone 16 series and other new products should be unveiled in just a few weeks from now.

its glowtime event youtube
Below, we have outlined everything you need to know about Apple's upcoming event.

How to Watch

As per usual, Apple will be streaming its latest event on the Apple Events website, on YouTube, and in the Apple TV app, allowing it to be watched on a Mac, iPad, iPhone, Apple TV, and a wide variety of other devices.

A placeholder for this Apple Event is already available on YouTube. You can click or tap on the "Notify me" button to receive an alert before the stream begins.


Apple has invited selected media and content creators to Steve Jobs Theater at Apple Park in California to watch the event, but the announcements are expected to be delivered via a pre-recorded video rather than a live presentation. Afterwards, attendees are expected to receive hands-on time with the iPhone 16 and other new products.

What to Expect

The following products are rumored to be announced at Apple's event:

  • iPhone 16 Pro and iPhone 16 Pro Max: Key new features rumored for these devices include larger 6.3-inch and 6.9-inch displays with even thinner bezels, an A18 Pro chip optimized for Apple Intelligence, an all-new "Capture" button for photos and video recording, an upgraded 48-megapixel Ultra Wide camera, Wi-Fi 7 support, and more.
  • iPhone 16 and iPhone 16 Plus: Key new features rumored for the two standard iPhone 16 models include the Action button introduced on iPhone 15 Pro models, the Capture button, a variant of the A18 chip, vertically-aligned rear camera lenses that can capture Spatial Video for playback on the Vision Pro, and more.
  • Apple Watch Series 10: Apple Watch Series 10 models are rumored to feature larger displays and a thinner design.
  • Apple Watch SE 3: The next Apple Watch SE's casing could be made from colorful plastic like the iPhone 5c, rather than aluminum.
  • Apple Watch Ultra 3: No design changes are expected for the next Apple Watch Ultra, but it could be available in a darker finish.
  • AirPods 4: Two new fourth-generation AirPods models are expected, with both options rumored to feature a tweaked design with better fit, improved sound quality, and an updated charging case with a USB-C port. The higher-end AirPods 4 are also said to feature active noise cancellation, and a speaker in the charging case that can play a sound for Find My location tracking.

AirPods Max with a USB-C charging port instead of Lightning will be released in late 2024, according to Bloomberg's Mark Gurman, but it is unclear if they will be announced at Apple's event next month. Gurman said the new AirPods Max will not be considered second-generation AirPods Max, and he said there will be no other changes, aside from the possibility of new color options. If so, the AirPods Max would miss out on Adaptive Audio features enabled by the H2 chip, which debuted in the AirPods Pro 2 a few years ago.

More

We will be sharing a more detailed guide outlining what to expect at Apple's event as it draws closer, so stay tuned for more coverage.

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...