Balenciaga and Rimowa Launch Apps for Apple Vision Pro
Luxury French fashion house Balenciaga and premium German luggage brand Rimowa have launched apps for the Apple Vision Pro, expanding the headset's immersive fashion experiences.
Balenciaga has now introduced the first phase of its Apple Vision Pro app, designed to provide users with an immersive view of its fashion shows and collections. The app offers exclusive drone views and stereoscopic footage of Balenciaga's Spring/Summer 2025 show, which was held in Shanghai on May 30. Users can also access an interactive lookbook and past collection content, enabling them to explore Balenciaga's fashion in a virtual environment.
Rimowa's app for the Apple Vision Pro offers an immersive and interactive experience that allows users to explore the brand's iconic suitcases in detail. The app provides high-resolution 3D models of Rimowa's products, enabling users to examine the craftsmanship and design from various angles. It also includes features like virtual try-ons, where users can see how different suitcase models look and function in a virtual space. Additionally, the app offers a virtual showroom experience, allowing users to customize their luggage with different colors and accessories, and view the changes in real time.
Balenciaga and Rimowa's apps are part of a broader trend among luxury brands exploring the potential of the Vision Pro. Gucci, also a Kering-owned label like Balenciaga, released its own Vision Pro app in April, allowing users to access an immersive mini-documentary on creative director Sabato De Sarno and the creation of Gucci's Spring/Summer 2024 collection. Other retailers, including Mytheresa, J.Crew, and E.l.f. Cosmetics, have developed Vision Pro apps focused more on shopping than on brand storytelling.
Popular Stories
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March.
The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more.
The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process.
From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range.
From enhanced refresh rates to advanced materials and improved power efficiency, these display...
