Amazon Prime Day: Apple Watch SE ($169.99), Series 9 ($279.99), and Ultra 2 ($699.99) Hit New Best-Ever Prices
We're tracking deals on Apple products as Prime Day continues, and right now you can get record low discounts on the Apple Watch Series 9 and Apple Watch SE. Across the line, all of the deals shared below are new all-time low prices on each model, and only Amazon has the sales.

Ultra 2
A new low price has arrived for the Apple Watch Ultra 2, now available for $699.99 in multiple colors and band styles, down from $799.00.
Series 9
You can get up to $120 off most Apple Watch Series 9 models right now on Amazon, starting at $279.99 for the 41mm GPS watches. We've rounded up all of the deals below, focusing on the aluminum devices, but you can also find $100 discounts on a few stainless steel models as well.
SE
Apple's 40mm GPS Apple Watch SE is available for $169.99 today on Amazon, down from $249.00. This is a new all-time low price on the wearable. This deal is available in all three aluminum color options, and only Amazon has the discount.
You can also get the 44mm GPS Apple Watch SE on sale right now, available for $199.99 on Amazon, down from $279.00. This is another new record low price on the Apple Watch SE for Prime Day.
If you're on the hunt for more Prime Day discounts, be sure to visit our big Prime Day post where we recap the best Apple-related bargains of the event. Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime on Amazon if you don't have the service yet.
Popular Stories
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026.
Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia.
The iPhone 17 Air's expected color options.
According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...