Apple Store in Southern Sweden Permanently Closing Later This Week

Apple has announced that its retail store at the Väla Centrum shopping mall near Helsingborg, Sweden will be permanently closed after July 13. The date was spotted by Michael Steeber, who writes a weekly newsletter about Apple retail.

Apple Store Vala Centrum SwedenApple Väla Centrum

Apple in January told Swedish publication Feber that it would not be renewing its lease at the mall, but it did not provide a reason for the decision. At the same time, Apple announced that it would be opening a new retail store at the Mall of Scandinavia near Stockholm this year, but it has yet to reveal a grand opening date for that location.

All in all, Apple will continue to operate three retail stores in Sweden by the end of 2024. However, customers in the Helsingborg area will now have to make around a one-hour commute to Malmö to visit Apple's nearest store in the country.

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Top Rated Comments

chachawpi Avatar
6 days ago at 07:50 am

I'm not surprised. What's the point of a brick and mortar store selling electronics like this when Apple will ship anything for free within 24 hours to even rural Scandinavia? I understand clothing stores where you might want to test out the fit but an iPhone is an iPhone no matter if you buy it online or in the store. At least online you don't have to wait in a queue.
It's convenient for repairs. Tech illiterate people also appreciate the Genius Bar.
Score: 18 Votes (Like | Disagree)
Gathomblipoob Avatar
6 days ago at 07:52 am

I'm not surprised. What's the point of a brick and mortar store selling electronics like this when Apple will ship anything for free within 24 hours to even rural Scandinavia? I understand clothing stores where you might want to test out the fit but an iPhone is an iPhone no matter if you buy it online or in the store. At least online you don't have to wait in a queue.
I dunno. American Apple stores all seem to be crowded as hell when I visit them.
Score: 16 Votes (Like | Disagree)
ApostolisApo Avatar
6 days ago at 08:12 am

Then I'll just go to a telephone operator's store, they also have them on show and will offer a better deal than Apple while also offering a three year warranty as opposed to Apple's one. On top of that there are operator stores every city no matter how small, while Apple stores are only in the biggest.
No matter where you buy an electronic device from in Sweden you get a three-year warranty. What Apple advertises is the one-year "Apple" warranty which includes free calls, support etc. Otherwise all electronic devices have to be warrantied for 3 years in any EU country :)

I have had my AirPods - bought from Apple - replaced by Macforum after 2 years, because... EU warranty requirements :)
Score: 13 Votes (Like | Disagree)
foobarbaz Avatar
6 days ago at 07:55 am

I understand clothing stores where you might want to test out the fit but an iPhone is an iPhone no matter if you buy it online or in the store.
You might be buying a new iPhone on day 1 no matter what, but some people like to see electronics in person, before they buy them. There's different sizes, colors and antiglare options. I'm not saying that people will buy them offline, but I tend to think of Apple Stores as a showroom. And also the best place for warranty service.
Score: 12 Votes (Like | Disagree)
MilaM Avatar
6 days ago at 08:29 am
Do they still have this stupid system in Apple Stores, where you have to hunt for someone from the staff to check out with your purchase? Never understood why they can't just have regular cashiers.
Score: 7 Votes (Like | Disagree)
psxp Avatar
6 days ago at 08:00 am

I dunno. American Apple stores all seem to be crowded as hell when I visit them.
North American consumerism. We see this in Canada too. Must Buy Latest shiny gadget just like my influencer on the 'tok told me too.. as it will make me much smarter and prettier and keep ahead of everyone else
/s
Score: 6 Votes (Like | Disagree)