Apple and Meta Reportedly Discussed AI Partnership for iOS 18

Apple has held discussions with Meta about integrating the Facebook owner's AI model into iOS 18 as part of its Apple Intelligence feature set, according to a report over the weekend.

meta ai
Meta launched Llama 2, its large language model, in July 2023, and in April, the company released the latest versions of its AI models, called Llama 3. The Wall Street Journal reports that the two longtime rivals have held talks about offering Meta's model as an additional option to OpenAI's ChatGPT. The paywalled report notes that the discussions haven't been finalized and could fall through.

As part of Apple Intelligence, Apple has announced a partnership with OpenAI that will allow Siri to access ChatGPT directly in iOS 18, iPadOS 18, and macOS Sequoia to provide better responses in relevant situations. Using ChatGPT will be optional, so users with concerns about the technology can abstain and still make use of Apple's own new AI features.

Speaking at WWDC 2024, Apple's senior VP of software engineering Craig Federighi said that the company eventually wants to give its users a choice between different AI models. Federighi also suggested that Google Gemini could be an option in the future.

Apple isn't paying OpenAI as part of the partnership, and WSJ reports that discussions with other AI companies have similarly taken place with the understanding that neither party will pay each other. Rather, pushing an AI model to hundreds of millions of Apple devices is considered to be of equal or greater value: AI companies get to sell premium subscriptions to their services through Apple Intelligence, while Apple is in a position to take a commission on sales.

However, it's still not clear how much of a financial windfall such deals will be for AI companies in the long term, given that a surge of users from Apple devices will undoubtedly require more of the companies' own compute power and budget.

Popular Stories

iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...
prime day series 9

The Best Early Amazon Prime Day Deals on Apple Watch

Thursday July 11, 2024 8:11 am PDT by
Amazon Prime Day is just a few days away, but you can already get all-time low prices on multiple Apple Watch models right now. As with all early deals, there is a chance that these Apple Watch discounts get even steeper when Prime Day officially kicks off on July 16, but for right now they're still great discounts on each model. Note: MacRumors is an affiliate partner with Amazon. When you...

Top Rated Comments

Dephibio Avatar
3 weeks ago
No, I will not grant any access to Meta at all!
Score: 66 Votes (Like | Disagree)
lenningj Avatar
3 weeks ago
No! All this AI this and AI that just pushes me to want to go back to a basic phone and standalone mp3 player and call it a day.
Score: 46 Votes (Like | Disagree)
Wando64 Avatar
3 weeks ago
Nope. Just nope.
Score: 36 Votes (Like | Disagree)
Robert.Walter Avatar
3 weeks ago
I have great unease about anything AI.

Without a clear understanding on how AI can’t, not doesn’t, make me the product, I’ll be a cautious late adopter.

And meta? Big red flag. If Apple were to work with meta I’d def need an opt out switch in settings. Needed for all TBH.
Score: 22 Votes (Like | Disagree)
PsykX Avatar
3 weeks ago
Hum, nope.
First their AI technology sucks, and then their policy regarding their users' data sucks.

Apple can convince me they're securing our data with OpenAI, but they'll never convince me they can do it with Meta.
Score: 20 Votes (Like | Disagree)
Harry Haller Avatar
3 weeks ago
Apple desperately scrambling for an AI life raft on the generative Titanic.
Score: 17 Votes (Like | Disagree)