Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2iPad Air and M4 iPad Pro models. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Apple actually began advertising its Back to School sale on social networks in early June, with some Instagram users seeing an ad promoting Macs with discounts to college and university students.
The ad depicted a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad was from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirected to Apple's education website, but the ad seems to have gone up early as there has been no sign of a Back to School promotion as of yet. Last year's back to school sale began on Monday, June 5.
Monday October 26, 2026 10:20 am PDT by Juli Clover
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected.
The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...
Monday October 26, 2026 6:05 am PDT by Joe Rossignol
Apple today announced a new iPad mini with a larger 8.5-inch OLED display, a nano-texture display option, a thinner and lighter design, an A20 Pro chip, a new Acoustic Display audio system that eliminates speaker holes, IP67-rated water and dust resistance, a landscape front camera, Apple's N1 chip with Wi-Fi 7 and Bluetooth 6 support, and more. Altogether, Apple says this amounts to the iPad...
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more.
The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU.
M6...
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
I literally just placed an order that said it'll arrive July 1 thinking I can just get an adjustment or something when I get it, lol. If it's only a few more days to wait, I'll just cancel it and buy it when the sale goes live.
Just cancel the order and place it once the promo launches.
I can't speak to your disposable income, but if you can afford it, applecare will afford you a better experience.
No screen shield that 10x the reflection. No thick case that may not work with your magic keyboard Peace of mind that the magic keyboard will be durable (previous generations rip and mar all the time)
of course if you don't care about scratch and dings because you are super careful, than this is not applicable and i won't recommend applecare either
AppleCare is usually 20% cheaper during back to school also.
