Japan Passes Law to Allow Third-Party App Stores on the iPhone
New legislation in Japan requires Apple to allow third-party app stores and payment providers on the iPhone.

The Japanese parliament has passed the Act on Promotion of Competition for Specified Smartphone Software, a law that compels Apple to allow access to third-party app stores and payment providers on devices that run iOS. The legislation, which was passed by Japan's upper house and will be enforced following Cabinet approval within the next eighteen months, seeks to curb the dominance of major tech firms like Apple in the smartphone market.
The law requires Apple to make several significant changes to its business practices. The company will have to permit third-party app stores on its devices, just like it does in the EU. App developers will be allowed to use third-party payment services. There are also provisions to allow users to change default settings via new choice screens during setup, such as for selecting a default browser.
Apple will be forbidden from giving its own services preferential treatment in search results without a justifiable reason. The law also prohibits the use of data acquired about competing software to benefit its own apps. Additionally, the law requires that third-party developers have access to the same features as Apple's own apps and services, such as NFC for contactless payments.
Failure to comply with these new regulations could lead to fines amounting to 20 percent of relevant turnover, with the figure increasing to 30 percent for repeat offenses. In a statement to The Verge, Apple said:
The Japanese government made a number of changes to the legislation that will help protect user privacy, data security, innovation, and our intellectual property. We will continue our engagement with the JFTC during the implementation period as we remain concerned about how the law will impact Japanese consumers and the secure and private iPhone experience our users have come to expect.
The law is expected to be fully implemented by the end of 2025. Epic Games has already announced plans to bring Fortnite and its game store platform to iOS in Japan by late 2025.
Japan's move follows a trend of international legislative efforts aimed at regulating the dominance of major tech companies. The European Union's Digital Markets Act (DMA) and the UK's Digital Markets, Competition and Consumers Bill are similar initiatives designed to foster competition and prevent monopolistic practices. Various antitrust cases in the United States are also targeting similar issues.
Popular Stories
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay.
Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades.
In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iPhones are finally getting a much-requested setting, but availability is limited.
The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change.
Render of an iPhone 17 Pro model shared by Jon Prosser
The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience.
Apple plans to update the style of icons, menus, apps, windows, and system...
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize.
As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels.
Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple...