Apple Drops Plans to Develop MicroLED Displays for Apple Watch

Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra.

apple watch ultra 2 purple
MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its display engineering teams and laying off employees in the U.S. and Asia. Some of the displaced employees may be able to find other roles in the company, and others will be provided with severance.

Rumors that Apple had canceled plans for an Apple Watch with microLED first surfaced in February when supplier ams OSRAM said that a "cornerstone project" related to microLED had been canceled. Soon after, there were rumors that Apple had ended its relationship with Kulicke & Soffa, another company in the advanced display market.

Both analyst Ming-Chi Kuo and Display Supply Chain Consultants confirmed that Apple had canceled work on a microLED Apple Watch after these rumors, but Gurman claimed that Apple was still working on the device. In a now-deleted tweet, Gurman said that ams OSRAM was "one supplier" on the project, and that there were several other suppliers Apple was working with. "I doubt it was canceled," he wrote.

DigiTimes and ETNews also suggested that ams OSRAM was replaced due to a performance drop and that Apple had another supplier lined up, but it appears that information was incorrect.

MicroLED technology uses microscopic LEDs for individual pixels. It's more energy efficient than traditional LED, offers improved contrast, and has faster response times. Colors are brighter and better, and there's no risk of burn-in as there is with OLED. Apple is said to have abandoned the project because it was not economically viable.

Gurman claims that Apple will stick with OLED display technology for the Apple Watch "for now," but that the company is "eyeing microLED for other projects down the road." Apple is "identifying" potential new suppliers and processes for microLED, but it "won't likely happen anytime soon."

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...

Top Rated Comments

erikkfi Avatar
15 months ago
Can't build AirPower, can't build a car, can't build MicroLED. What is going on with this company?
Score: 46 Votes (Like | Disagree)
d5aqoëp Avatar
15 months ago
What’s up with Apple lately?
Apple ends Apple Car R&D, Apple ends 5G Modem R&D and now this? Not cutting edge anymore?
Score: 41 Votes (Like | Disagree)
Anaxarxes Avatar
15 months ago
People thinking this is some sort of bad news should know one thing or two when it comes to how to run a company.


* You start with a business case. You include reasons, why it's important (What/So what/Now what), forecast a profit and loss analysis. You state what resources are needed and how much time it'll take to keep the project up and running, as well as how much the return of investment will be.
* In technologies like displays, modems etc, there are ample amount of players in the game that do these as their core business. Apple is developing these solutions so they can invest now and reap the benefits later where every component would be returning better margins (profit) for every product sold. (Apple's average margin is around 70% which is unheard of in tech industry)
* Apple is reassessing its developments and deciding to kill some, because they now KNOW (not believe) that continued efforts will either not come to fruition or would be much more expensive than they thought.
* So all these cancellations are just refocusing company resources where it would benefit most to the company. Apple may think of redeveloping MicroLED displays in the future when the science is better positioned for commercialisation.

Cook can be interpreted as uninfluential. But he's a master of operations and he knows a thing or two when running the company (commercially)
Score: 32 Votes (Like | Disagree)
Fuzzball84 Avatar
15 months ago
MicroLED is just so much more robust than OLED. Manufacturing it is the problem. But in time it will be everywhere.
Score: 26 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra.

MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its display engineering teams and laying off employees in the U.S. and Asia. Some of the displaced employees may be able to find other roles in the company, and others will be provided with severance.
Billions spent on Apple Car with nothing to show for it. Billions spent on microLED with nothing to show for it.

Eek.
Score: 24 Votes (Like | Disagree)
Spidder Avatar
15 months ago

What’s up with Apple lately?
Apple ends Apple Car R&D, Apple ends 5G Modem R&D and now this? Not cutting edge anymore?
Thats just how R&D works.

In most of the cases you fail and if you do, you reallocate those resources to other projects or you cut them partially or even entirely. Happens all the time.
Score: 23 Votes (Like | Disagree)