Apple Watch Ultra With MicroLED Display Seemingly 'Canceled' For Now

Apple supplier ams OSRAM on Wednesday announced it would "re-assess its microLED strategy" after a "cornerstone project" was "unexpectedly cancelled" that day. The company's stock plunged nearly 40% following the news, earlier shared by AppleInsider.

Apple Watch Ultra 2 hero feature white
Counterpoint Research's Display Supply Chain Consultants told MacRumors that it believes this project related to the rumored Apple Watch Ultra with a microLED display. The research firm said low production yields, along with high costs and risk, are likely the primary reasons for the project being canceled with ams OSRAM. The firm said it remains to be seen if Apple looks for another supplier, or sticks with OLED displays for the Apple Watch.

ams OSRAM said "discussions with the related customer are ongoing," so an Apple Watch Ultra with a microLED display is not completely ruled out, and it may just be further delayed. The device was expected to launch in 2025 or 2026, depending on the source, but it may take even longer to be released, if ever, given this latest development.

Apple is believed to have been actively developing microLED technology since it acquired California-based company LuxVue in 2014. Benefits of microLED displays compared to OLED displays typically include increased brightness, improved power efficiency, higher contrast ratio, and more, but the technology is still expensive.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

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Top Rated Comments

sniffies Avatar
15 weeks ago
Not another cancellation.

What's next?

Apple decides to cancel Apple
Score: 18 Votes (Like | Disagree)
madmin Avatar
15 weeks ago
This Apple has been over Cook'd
Score: 16 Votes (Like | Disagree)
McWetty Avatar
15 weeks ago

Not another cancellation.

What's next?

Apple decides to cancel Apple
Apple will cancel Mother Nature next…



Attachment Image
Score: 16 Votes (Like | Disagree)
nfl46 Avatar
15 weeks ago
Lol. So instead of Apple doing layoffs, they just decided let’s cancel every darn thing. Lol. That’s one way to save money I guess.
Score: 10 Votes (Like | Disagree)
tomtad Avatar
15 weeks ago
And we think you would have loved it!

Seriously though there seems to be some big changes happening internally at Apple. Somethings off.
Score: 10 Votes (Like | Disagree)
tennisproha Avatar
15 weeks ago
at this point it seems microLED may not be a feasible technology
Score: 10 Votes (Like | Disagree)