Apple Teases New Store 'Coming Soon' at Square One Mall Near Toronto

Apple today announced that it will be opening a new retail store at the Square One shopping mall in the Canadian city of Mississauga, Ontario, a suburb of Toronto. Apple's existing store in the mall will be permanently closed.

New Apple Square One

The new Apple Square One

"A brand-new Apple Store is coming soon," the store's page says. The teaser message was spotted by Michael Steeber, who writes a weekly newsletter about Apple retail called Tabletops, and tipster Apollo Zhao also alerted us to the news.

The new store is located on the second floor of Square One, above the central food court, and it has a very wide, partially-curved facade.

Apple's existing store at Square One opened in August 2009. The new location is significantly larger, and it will better accommodate the heavy customer traffic at Square One, the second-largest indoor shopping mall in Canada.

Apple has yet to share an exact opening date for the new store, and the company did not immediately respond to a request for comment.

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Top Rated Comments

mcfrazieriv Avatar
18 weeks ago
I remember when this used to be an exciting thing. A chance to go see a retail store by a brand that made really cool futuristic stuff. Now I pass by these stores in the mall and see the same looking devices sitting around on those pretty tables and usually avoid walking in. What changed?
Score: 11 Votes (Like | Disagree)
zman5 Avatar
18 weeks ago
I worked at that original Square One Apple Store back in 2010. Surreal seeing it on MacRumors
Score: 7 Votes (Like | Disagree)
mjs916 Avatar
18 weeks ago

I remember when this used to be an exciting thing. A chance to go see a retail store by a brand that made really cool futuristic stuff. Now I pass by these stores in the mall and see the same looking devices sitting around on those pretty tables and usually avoid walking in. What changed?
For me it’s that technology has matured and is just iterative now.

It used to feel like the future, but now it just feels like today.
Score: 5 Votes (Like | Disagree)
Fuzzball84 Avatar
18 weeks ago
Some of Apples retail stores are amazing... In terms of architecture of the original buildings... and new designs.

Though I think in general, they need to do more at their stores on the insides.... the last few I was in are regular Apple stores... and they are boring like crazy. I mean the format is starting to get a bit old.. they are just too 'cold' and sterile at times.

I think they need to make the stores more comfortable... with way better acoustics and ambience. A better space for trying out devices would be far better than just dumping a few of their devices on those desks in the middle of the store. I mean in a few of the stores the MacBook Pros were on display at the entrance... you have the store traffic walking past you and the noise and you're buying a $1500 plus dollar machine...

Open plan was the big thing and it was 'modern' ... but increasingly I hate it, and I think a lot of people feel the same... and Apple stores are just not a pleasure at all to look around anymore... I get zero joy being there... I walk out faster than I walk in ?

Even the accessory displays are bad... they don't have many bags and other similar items on display...
Score: 4 Votes (Like | Disagree)
Blackstick Avatar
18 weeks ago

I remember when this used to be an exciting thing. A chance to go see a retail store by a brand that made really cool futuristic stuff. Now I pass by these stores in the mall and see the same looking devices sitting around on those pretty tables and usually avoid walking in. What changed?
Not much. You just got used to it and became indifferent.
Score: 3 Votes (Like | Disagree)
MNWildFan Avatar
18 weeks ago

I think they need to make the stores more comfortable... with way better acoustics and ambience. A better space for trying out devices would be far better than just dumping a few of their devices on those desks in the middle of the store. I mean in a few of the stores the MacBook Pros were on display at the entrance... you have the store traffic walking past you and the noise and you're buying a $1500 plus dollar machine...

Even the accessory displays are bad... they don't have many bags and other similar items on display...
I agree

I feel like the stores really have plateaued, and some elements of it could use some kind of overhauling

I do like though that they really pioneered a model of not having a single place that you go to check out, which reduces that part of other big box stores

A lot of their stores could use overhauling though, as EVERY SINGLE TIME I go the one by me it's so incredibly crowded
Score: 3 Votes (Like | Disagree)