Gurman: Apple May Limit Announcements to New Accessories This Week
Apple likely plans to launch a new accessory this week rather than a major product, with stores currently planning for only a minor refresh, predicts Bloomberg's Mark Gurman.
The prediction follows a rumor we reported on over the weekend that Apple plans to announce new products with press releases on its website this week.
Apple stores are actually planning a larger refresh early next week that is more likely to be related to once of the larger rumored announcements, according to Gurman. These include new iPad Pro models with OLED displays, two new iPad Air models, and new 13-inch and 15-inch MacBook Air models.
Rumored accessories that we could see before then include at least one new Apple Pencil, and new color options for iPhone cases and Apple Watch bands. A new Magic Keyboard for the iPad Pro with a larger trackpad is also said to be imminent, but Apple is unlikely to launch this prior to new iPad Pro models being announced.
One other outlying possibility is a new color option for the iPhone 15 and iPhone 15 Plus, although this has not been rumored and is only based on the timing of previous colorway releases. Also, a new iPhone color is a major product, not an accessory.
Gurman previously
said he believes that Apple is not planning to hold a traditional event to unveil new products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.
Popular Stories
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
