Apple Wants to Partner With Major Publishers to Train AI

Apple has approached several major publishers to establish deals that would allow the Cupertino company to train generative artificial intelligence systems on news content, reports The New York Times.

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Apple is aiming for multiyear deals and has approached Condé Nast, NBC News, and IAC. Condé Nast publications include Vogue, Wired, Vanity Fair, Ars Technica, Glamour, The New Yorker, GQ, and more, while IAC owns publications like People, The Spruce, Serious Eats, Martha Stewart Living, Real Simple, Entertainment Weekly, and Better Homes & Gardens.

Proposed deals have been worth at least $50 million, and would allow Apple to license archives of news articles. According to The New York Times, some of the publishers were "lukewarm" on Apple's offer. Apple's terms are said to be "too expansive," and Apple has been vague about how it will apply generative AI to news.

Other publishers were "optimistic" about a potential partnership, and were pleased that Apple asked to use their content rather than just training generative models on published news without permission as other AI companies have done.

Multiple rumors have suggested that Apple is working overtime to catch up to its rivals on generative AI offerings, with Apple testing an "AppleGPT" chatbot internally and planning for new AI features in iOS 18.

Microsoft, Google, and Meta have all incorporated generative AI into their products over the course of the last year, which means Apple is lagging behind when it comes to AI technology. ChatGPT, the most popular chatbot from OpenAI, was trained on a huge amount of data that includes books, articles, and web pages.

In addition to the copyright issues that come with the broad scraping of internet content, ChatGPT has sometimes been criticized for the accuracy of the information that it sometimes surfaces. By training an AI model on a more tailored set of information, Apple could end up with a more reliable product. Apple is also said to be planning to incorporate generative AI features across its app offerings, so a model that has been fed content from news sources could perhaps be added into Apple News.

The New York Times says that Apple executives have been "debating" how to get the data needed for generative AI products. Apple has not wanted to source information from the internet because of its focus on privacy, so deals with news publishers provide an alternative.

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Top Rated Comments

Arislan Avatar
26 weeks ago

Good grief. Talk about choosing completely unbiased and factually reliable publication groups to train data on.
Maybe they could train a second AI off of Truth Social. See how that works out. LOL
Score: 20 Votes (Like | Disagree)
arc of the universe Avatar
26 weeks ago
this is excellent news.

generative language models are like children.
children, like leaves, dont fall far from their parental tree trunk.

its clear that the results of the dozen or so of each of the emerging LLM giants relies on the data bases they have used to shape the output.

diverse cultures (read: foreign cultures) need to be included in the original data bases. because, what can (and probably will) emerge, are culturally specific results (LLM shaped by largely usamerican input will bend towards a usamerican bias; LLM that used western european data bases will yield a western european bias).

generative AI LLM represent a once in a 1000 years opportunity to help the world become closer together instead of building walls between people.

great literature and thorough journalism can come from many many countries. usa, eqypt, russia, china, japan, greece, italy, south africa. everywhere really.

people use a combination of deductive reasoning and inferential inductive reasoning; objective experience and learned personal biases. all of us on this planet are living results of these biases, received from our parents and from our cultures.

i hope apple partners with many many non-usa publishers as well.
as John lennon told us, Imagine..
Score: 19 Votes (Like | Disagree)
CarAnalogy Avatar
26 weeks ago
Oh no don’t do that. Siri is dumb and pop culture obsessed enough as it is.
Score: 18 Votes (Like | Disagree)
wigby Avatar
26 weeks ago

Humans by nature are biased. I guess the better question is who is less biased and again that depends on the individual. To some Fox News is the most accurate news organization, to others it’s pure trash. To some CNN is more accurate and honest, while to others it’s the spawn of satan. It’s hard to answer.
The source that doesn't rely on advertising dollars for funding is the best starting place for this discussion. NPR and PBS aren't perfect but I would trust their news and opinions over any other sources even though I do not agree with some of their programming.
Score: 15 Votes (Like | Disagree)
kildraik Avatar
26 weeks ago
Good grief. Talk about choosing completely unbiased and factually reliable publication groups to train data on.
Score: 14 Votes (Like | Disagree)
DocMultimedia Avatar
26 weeks ago
I'm sure Apple will ask MR for permission to use these forums to train their AI. What could possibly be better than the clarity around here. Lol
Score: 11 Votes (Like | Disagree)