Apple and Paramount Considering Discounted TV+ Streaming Bundle

Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal.

paramount plus logo
The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is unclear what shape a bundle could take, they said.

The report notes that the discussions between Apple and Paramount come at a time when competitive pressures have seen services increase their prices to bring them to profitability, while also having to deal with customers increasingly canceling subscriptions or switching services.

Apple in October announced that it was increasing the prices of some of its subscription-based services, including ‌Apple TV+‌, which went from $6.99 per month to $9.99 per month, a $3 rise. For those who subscribe to ‌Apple TV+‌ on an annual basis, the price has increased from $69 per year to $99 per year accordingly.

The rationale behind offering multiple services as part of one package is that it is thought to reduce the likelihood that subscribers will cancel on any given month. The strategy has already been put in place by Netflix and Max, which are being bundled together as part of a deal with Verizon.

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...

Top Rated Comments

Zest28 Avatar
8 months ago

I'm interested in this part. Reed Hastings famously implied Netflix could charge its customers any amount and they'd pay it. With the recent price hikes, I haven't seen any data demonstrating consumer reaction (if any) in the form of cancellations.
I actually cancelled my Netflix. There is nothing interesting to watch while charging me more money. So I said goodbye.
Score: 33 Votes (Like | Disagree)
vercordio Avatar
8 months ago
I would have sooner expected a Disney/Apple bundle before Paramount/Apple ?‍♂️
Score: 17 Votes (Like | Disagree)
Heat_Fan89 Avatar
8 months ago
To me, this is nothing more that consumer subscription burnout. It was bound to happen and my guess is, we might see more of these in the future. Also people are having to deal with inflation and higher costs for pretty much everything, so the first things to go are luxury things, people can do without.
Score: 16 Votes (Like | Disagree)
mnsportsgeek Avatar
8 months ago
Cool another promo that I’m sure Apple one subscribers won’t be able to take advantage of.
Score: 14 Votes (Like | Disagree)
chineseguy38 Avatar
8 months ago
Apple should just give Apple TV+ for free for iPhone Pro/ Pro Max buyers. The phones are expensive enough to cover the cost for Apple TV+
Score: 12 Votes (Like | Disagree)
Wizard_of_Woz Avatar
8 months ago
Apple's so amazing that it has been either free or offered at a discount perpetually since its inception.
Score: 11 Votes (Like | Disagree)