Apple and Paramount Considering Discounted TV+ Streaming Bundle

Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal.

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The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is unclear what shape a bundle could take, they said.

The report notes that the discussions between Apple and Paramount come at a time when competitive pressures have seen services increase their prices to bring them to profitability, while also having to deal with customers increasingly canceling subscriptions or switching services.

Apple in October announced that it was increasing the prices of some of its subscription-based services, including ‌Apple TV+‌, which went from $6.99 per month to $9.99 per month, a $3 rise. For those who subscribe to ‌Apple TV+‌ on an annual basis, the price has increased from $69 per year to $99 per year accordingly.

The rationale behind offering multiple services as part of one package is that it is thought to reduce the likelihood that subscribers will cancel on any given month. The strategy has already been put in place by Netflix and Max, which are being bundled together as part of a deal with Verizon.

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Top Rated Comments

Zest28 Avatar
8 months ago

I'm interested in this part. Reed Hastings famously implied Netflix could charge its customers any amount and they'd pay it. With the recent price hikes, I haven't seen any data demonstrating consumer reaction (if any) in the form of cancellations.
I actually cancelled my Netflix. There is nothing interesting to watch while charging me more money. So I said goodbye.
Score: 33 Votes (Like | Disagree)
vercordio Avatar
8 months ago
I would have sooner expected a Disney/Apple bundle before Paramount/Apple ?‍♂️
Score: 17 Votes (Like | Disagree)
Heat_Fan89 Avatar
8 months ago
To me, this is nothing more that consumer subscription burnout. It was bound to happen and my guess is, we might see more of these in the future. Also people are having to deal with inflation and higher costs for pretty much everything, so the first things to go are luxury things, people can do without.
Score: 16 Votes (Like | Disagree)
mnsportsgeek Avatar
8 months ago
Cool another promo that I’m sure Apple one subscribers won’t be able to take advantage of.
Score: 14 Votes (Like | Disagree)
chineseguy38 Avatar
8 months ago
Apple should just give Apple TV+ for free for iPhone Pro/ Pro Max buyers. The phones are expensive enough to cover the cost for Apple TV+
Score: 12 Votes (Like | Disagree)
Wizard_of_Woz Avatar
8 months ago
Apple TV+...it's so amazing that it has been either free or offered at a discount perpetually since its inception.
Score: 11 Votes (Like | Disagree)