Mac Revenue Down 34% Year-Over-Year, But Tim Cook Expects 'Significant' Improvement With M3 Macs
Apple today shared its earnings results for the fourth fiscal quarter of 2023 (third calendar quarter), and Mac revenue saw a major drop compared to last year.
Mac sales came in at $7.6 billion in Q4 2023, down 34 percent from $11.5 billion in the year-ago quarter. Mac revenue for all of 2023 was $29.4 billion, down from $40.2 billion in 2022.
Apple CFO Luca Maestri attributed the drop to challenging market conditions and challenging compares to last year's Mac lineup. Because of supply chain issues during the June 2022 quarter, Mac sales spiked in the September 2022 quarter, which did not happen this year. Apple also updated the MacBook Air in June 2023 rather than September, which impacted September quarter sales compared to last year.
Apple did release new M3, M3 Pro, and M3 Max Macs in late October, but sales of those devices will be reflected in the December quarter. Apple CEO Tim Cook told CNBC that he expects Mac performance to improve over the holidays.
"I think the Mac is going to have a significantly better quarter in the December quarter," said Cook. "We've got the M3, we've got the new products, and we don't have the compare phenomenon on a year-over-year basis," Cook said.
Apple began allowing customers to purchase the new M3 Macs on Monday, with shipments to begin arriving next week. Apple appears to have plenty of supply of the new models, so there should be no supply constraints during the upcoming holidays.
Popular Stories
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apple today released tvOS 26.1, an update to the tvOS 26 operating system that came out in September. tvOS 26.1 is available on the Apple TV 4K and the Apple TV HD models, but Liquid Glass is only available on the second-generation Apple TV 4K or later.
tvOS 26 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the ...
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available.
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium.
Apple One is...
