Apple's Event Was Missing These 4 Announcements

by

At its "Scary Fast" event, Apple announced new 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models with M3 series chips. It was a very quick and tidy 30-minute event, with no other products or surprises revealed.

Apple Event October 2023
Below, we have listed some rumored products that were not announced at the event.

Magic Accessories With USB-C

iMac Magic Keyboard and Mouse
Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.

iPads

iPad mini 6 orange BG
Apple analyst Ming-Chi Kuo and Gurman both ruled out new iPads for the rest of 2023, and this event indeed lacked any iPad announcements.

MacRumors had discovered that an Apple supplier resubmitted a sixth-generation iPad mini battery filing in a Chinese regulatory database last week, but this ultimately did not relate to a seventh-generation iPad mini at the event.

Gurman said Apple does not plan to introduce new iPads until March 2024 or later.

iMac Pro

iMac Pro 2022 27 and 24 iMac
While the Intel-based iMac Pro was discontinued in 2021, there have been rumors about an eventual Apple silicon replacement ever since.

Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display in either late 2024 or in 2025. It's unclear which chips this Mac would be equipped with. On a speculative basis, it could use the M3 Pro and M3 Max chips announced yesterday, or perhaps even an upcoming M3 Ultra chip, but Apple might be on to the M4 series of chips by time the new iMac Pro is announced.

Kuo said the new iMac Pro will feature mini-LED backlighting.

MacBook Air and Mac Mini

MacBook Air 15 Inch Feature Teal
To be clear, new MacBook Air and Mac mini models were not expected to be announced at this event, but they are worth mentioning given that they will likely use the same M3 or M3 Pro chips that were announced yesterday.

Gurman expects updated 13-inch and 15-inch MacBook Air models with the standard M3 chip to be released in the first half of 2024. He also said Apple is already working on a new Mac mini, but he did not provide a launch timeframe.

AirPower

airpower

Just kidding.

Tags: 2025 iMac Pro Guide, October 2023 Apple Event

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Read Full Article • 69 comments
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Read Full Article • 47 comments
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Read Full Article • 199 comments
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Read Full Article • 115 comments
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Read Full Article • 83 comments
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Read Full Article • 109 comments
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Read Full Article • 143 comments
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Read Full Article • 64 comments
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Read Full Article • 120 comments

Top Rated Comments

eoblaed Avatar
eoblaed
26 months ago

Just kidding ('https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/').
Have to admit, this made me lol
Score: 42 Votes (Like | Disagree)
abatabia Avatar
abatabia
26 months ago
Laughed out loud at the just kidding with the AirPower. Well done!
Score: 14 Votes (Like | Disagree)
GMShadow Avatar
GMShadow
26 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
So he was wrong.


Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display ('https://www.macrumors.com/2023/10/23/new-32-inch-imac-pro-expected-2024-or-2025/') in either late 2024 or in 2025.

Kuo said the new iMac Pro will feature mini-LED backlighting ('https://www.macrumors.com/2023/10/17/32-inch-imac-coming-in-2025').
John Ternus made it pretty clear there's no larger iMac coming and that Apple sees the current model as the sole one going forward.

Gurman also said Apple was working on a new 13" MBP for 2024, but it was discontinued. They also both said no new Macs or events this year, but both were wrong.


I'm not seeing how their track record is any better than randos spitballing by throwing darts at a wall.
Score: 8 Votes (Like | Disagree)
coffeemilktea Avatar
coffeemilktea
26 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
Updated Magic accessories with USB-C? In this economy??? ?

Jokes aside, it's a little weird that Apple has stuck with the "turn the mouse upside down to charge it" design for a full EIGHT years now, and it's not even a particularly comfortable mouse to use for long periods of time either. You can get cheap Bluetooth mice off of Amazon that charge in a more reasonable way, use USB-C and are actually comfortable to hold.

I personally suspect that Apple genuinely just does not care about accessories like keyboard and mice. Which I suppose would make sense since it seems like laptops are the Macs that sell the most, and those already come with their own built-in keyboard and trackpad.

(also, consider how underwhelming the 2023 iMac is. 256 GB storage / 8 GB of RAM to start, in 2023? Apple really is unconcerned about desktops.)
Score: 8 Votes (Like | Disagree)
Randel.D Avatar
Randel.D
26 months ago
I've got the M2 Air, and I think I'm good until they start supporting dual monitors on the Air (natively). And since the M3 doesn't support dual monitors (unless you upgrade to the pro or max), I don't see the M3 Air supporting dual monitors... Seems so simple. Also, they can keep the Space Black. Starlight is ??
Score: 7 Votes (Like | Disagree)
a m u n Avatar
a m u n
26 months ago
The fact that the entire event was filmed on iPhone 15 Pro Max is mind blowing! ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Read All Comments