Apple's Event Was Missing These 4 Announcements

At its "Scary Fast" event, Apple announced new 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models with M3 series chips. It was a very quick and tidy 30-minute event, with no other products or surprises revealed.

Apple Event October 2023
Below, we have listed some rumored products that were not announced at the event.

Magic Accessories With USB-C

iMac Magic Keyboard and Mouse
Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.

iPads

iPad mini 6 orange BG
Apple analyst Ming-Chi Kuo and Gurman both ruled out new iPads for the rest of 2023, and this event indeed lacked any iPad announcements.

MacRumors had discovered that an Apple supplier resubmitted a sixth-generation iPad mini battery filing in a Chinese regulatory database last week, but this ultimately did not relate to a seventh-generation iPad mini at the event.

Gurman said Apple does not plan to introduce new iPads until March 2024 or later.

iMac Pro

iMac Pro 2022 27 and 24 iMac
While the Intel-based iMac Pro was discontinued in 2021, there have been rumors about an eventual Apple silicon replacement ever since.

Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display in either late 2024 or in 2025. It's unclear which chips this Mac would be equipped with. On a speculative basis, it could use the M3 Pro and M3 Max chips announced yesterday, or perhaps even an upcoming M3 Ultra chip, but Apple might be on to the M4 series of chips by time the new iMac Pro is announced.

Kuo said the new iMac Pro will feature mini-LED backlighting.

MacBook Air and Mac Mini

MacBook Air 15 Inch Feature Teal
To be clear, new MacBook Air and Mac mini models were not expected to be announced at this event, but they are worth mentioning given that they will likely use the same M3 or M3 Pro chips that were announced yesterday.

Gurman expects updated 13-inch and 15-inch MacBook Air models with the standard M3 chip to be released in the first half of 2024. He also said Apple is already working on a new Mac mini, but he did not provide a launch timeframe.

AirPower

airpower

Just kidding.

Popular Stories

iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
new iphone lockscreen ios 26

iOS 26: All the New iPhone Lock Screen Customizations

Tuesday September 16, 2025 5:56 am PDT by
Apple has now made iOS 26 available to download on compatible iPhone models, and if you just installed the new software, Apple has made some changes and feature additions to the iPhone Lock Screen that you may want to check out. To download iOS 26 on your iPhone, go to Settings ➝ General ➝ Software Update, then let your device check Apple's servers for the latest software. Wait for the...

Top Rated Comments

eoblaed Avatar
25 months ago

Just kidding ('https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/').
Have to admit, this made me lol
Score: 42 Votes (Like | Disagree)
abatabia Avatar
25 months ago
Laughed out loud at the just kidding with the AirPower. Well done!
Score: 14 Votes (Like | Disagree)
GMShadow Avatar
25 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
So he was wrong.


Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display ('https://www.macrumors.com/2023/10/23/new-32-inch-imac-pro-expected-2024-or-2025/') in either late 2024 or in 2025.

Kuo said the new iMac Pro will feature mini-LED backlighting ('https://www.macrumors.com/2023/10/17/32-inch-imac-coming-in-2025').
John Ternus made it pretty clear there's no larger iMac coming and that Apple sees the current model as the sole one going forward.

Gurman also said Apple was working on a new 13" MBP for 2024, but it was discontinued. They also both said no new Macs or events this year, but both were wrong.


I'm not seeing how their track record is any better than randos spitballing by throwing darts at a wall.
Score: 8 Votes (Like | Disagree)
coffeemilktea Avatar
25 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
Updated Magic accessories with USB-C? In this economy??? ?

Jokes aside, it's a little weird that Apple has stuck with the "turn the mouse upside down to charge it" design for a full EIGHT years now, and it's not even a particularly comfortable mouse to use for long periods of time either. You can get cheap Bluetooth mice off of Amazon that charge in a more reasonable way, use USB-C and are actually comfortable to hold.

I personally suspect that Apple genuinely just does not care about accessories like keyboard and mice. Which I suppose would make sense since it seems like laptops are the Macs that sell the most, and those already come with their own built-in keyboard and trackpad.

(also, consider how underwhelming the 2023 iMac is. 256 GB storage / 8 GB of RAM to start, in 2023? Apple really is unconcerned about desktops.)
Score: 8 Votes (Like | Disagree)
Randel.D Avatar
25 months ago
I've got the M2 Air, and I think I'm good until they start supporting dual monitors on the Air (natively). And since the M3 doesn't support dual monitors (unless you upgrade to the pro or max), I don't see the M3 Air supporting dual monitors... Seems so simple. Also, they can keep the Space Black. Starlight is ??
Score: 7 Votes (Like | Disagree)
a m u n Avatar
25 months ago
The fact that the entire event was filmed on iPhone 15 Pro Max is mind blowing! ?



Attachment Image
Score: 7 Votes (Like | Disagree)