Apple's Event Was Missing These 4 Announcements

by

At its "Scary Fast" event, Apple announced new 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac models with M3 series chips. It was a very quick and tidy 30-minute event, with no other products or surprises revealed.

Apple Event October 2023
Below, we have listed some rumored products that were not announced at the event.

Magic Accessories With USB-C

iMac Magic Keyboard and Mouse
Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.

iPads

iPad mini 6 orange BG
Apple analyst Ming-Chi Kuo and Gurman both ruled out new iPads for the rest of 2023, and this event indeed lacked any iPad announcements.

MacRumors had discovered that an Apple supplier resubmitted a sixth-generation iPad mini battery filing in a Chinese regulatory database last week, but this ultimately did not relate to a seventh-generation iPad mini at the event.

Gurman said Apple does not plan to introduce new iPads until March 2024 or later.

iMac Pro

iMac Pro 2022 27 and 24 iMac
While the Intel-based iMac Pro was discontinued in 2021, there have been rumors about an eventual Apple silicon replacement ever since.

Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display in either late 2024 or in 2025. It's unclear which chips this Mac would be equipped with. On a speculative basis, it could use the M3 Pro and M3 Max chips announced yesterday, or perhaps even an upcoming M3 Ultra chip, but Apple might be on to the M4 series of chips by time the new iMac Pro is announced.

Kuo said the new iMac Pro will feature mini-LED backlighting.

MacBook Air and Mac Mini

MacBook Air 15 Inch Feature Teal
To be clear, new MacBook Air and Mac mini models were not expected to be announced at this event, but they are worth mentioning given that they will likely use the same M3 or M3 Pro chips that were announced yesterday.

Gurman expects updated 13-inch and 15-inch MacBook Air models with the standard M3 chip to be released in the first half of 2024. He also said Apple is already working on a new Mac mini, but he did not provide a launch timeframe.

AirPower

airpower

Just kidding.

Tags: 2025 iMac Pro Guide, October 2023 Apple Event

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
Read Full Article • 73 comments
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Read Full Article • 46 comments
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Read Full Article • 61 comments
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
Read Full Article • 90 comments
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Read Full Article • 208 comments
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Read Full Article • 75 comments
liquid silicone case colors

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Monday August 25, 2025 5:57 am PDT by
Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu." The lineup includes eight variants with a matte finish and soft-touch texture, including deep orange, pale orange, grass green, celadon, fog purple, grey blue, dark blue, and midnight black. The cases also have multiple cutouts for att...
Read Full Article • 81 comments

Top Rated Comments

eoblaed Avatar
eoblaed
24 months ago

Just kidding ('https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/').
Have to admit, this made me lol
Score: 42 Votes (Like | Disagree)
abatabia Avatar
abatabia
24 months ago
Laughed out loud at the just kidding with the AirPower. Well done!
Score: 14 Votes (Like | Disagree)
GMShadow Avatar
GMShadow
24 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
So he was wrong.


Earlier this month, Gurman said Apple still has plans to release a larger pro version of the iMac with a 32-inch display ('https://www.macrumors.com/2023/10/23/new-32-inch-imac-pro-expected-2024-or-2025/') in either late 2024 or in 2025.

Kuo said the new iMac Pro will feature mini-LED backlighting ('https://www.macrumors.com/2023/10/17/32-inch-imac-coming-in-2025').
John Ternus made it pretty clear there's no larger iMac coming and that Apple sees the current model as the sole one going forward.

Gurman also said Apple was working on a new 13" MBP for 2024, but it was discontinued. They also both said no new Macs or events this year, but both were wrong.


I'm not seeing how their track record is any better than randos spitballing by throwing darts at a wall.
Score: 8 Votes (Like | Disagree)
coffeemilktea Avatar
coffeemilktea
24 months ago

Bloomberg's Mark Gurman reported that Apple's event would likely include updated versions of the Magic Keyboard, Magic Mouse, and Magic Trackpad ('https://www.macrumors.com/2023/10/27/usb-c-magic-mouse-expected-at-apple-event/') for the Mac with USB-C ports for charging, but the accessories are still equipped with Lightning.
Updated Magic accessories with USB-C? In this economy??? ?

Jokes aside, it's a little weird that Apple has stuck with the "turn the mouse upside down to charge it" design for a full EIGHT years now, and it's not even a particularly comfortable mouse to use for long periods of time either. You can get cheap Bluetooth mice off of Amazon that charge in a more reasonable way, use USB-C and are actually comfortable to hold.

I personally suspect that Apple genuinely just does not care about accessories like keyboard and mice. Which I suppose would make sense since it seems like laptops are the Macs that sell the most, and those already come with their own built-in keyboard and trackpad.

(also, consider how underwhelming the 2023 iMac is. 256 GB storage / 8 GB of RAM to start, in 2023? Apple really is unconcerned about desktops.)
Score: 8 Votes (Like | Disagree)
Randel.D Avatar
Randel.D
24 months ago
I've got the M2 Air, and I think I'm good until they start supporting dual monitors on the Air (natively). And since the M3 doesn't support dual monitors (unless you upgrade to the pro or max), I don't see the M3 Air supporting dual monitors... Seems so simple. Also, they can keep the Space Black. Starlight is ??
Score: 7 Votes (Like | Disagree)
a m u n Avatar
a m u n
24 months ago
The fact that the entire event was filmed on iPhone 15 Pro Max is mind blowing! ?



Attachment Image
Score: 7 Votes (Like | Disagree)
Read All Comments