Apple to Sell Low-Cost 12-Inch and 13-inch MacBooks for $700 or Less
Apple is actively developing new 12-inch and 13-inch MacBook models for sale at a planned price point of around $700 or less, claims a rumor out of Korea.
According to the operator of news aggregator account "yeux1122" on the Naver blog, supply chain sources have "consistently" seen evidence that Apple has low-cost MacBooks in two different sizes in ongoing development.
The account's sources suggest that while Apple has yet to fully commit to mass producing the low-cost Macs, they are now "more likely than ever" to make it to market because of a sharp fall in iPad and MacBook sales.
The latest rumor comes after Apple analyst Ming-Chi Kuo this week claimed that Apple is considering launching a low-cost MacBook series next year to boost ailing MacBook shipments, with a target of 8-10+ million units per year.
A DigiTimes report last month also said Apple could launch a more affordable MacBook series in late 2024 to differentiate from the company's existing MacBook Air and Pro lines, and to help the company compete with Google's popular Chromebook models.
The number of educational institutions that have adopted Chromebooks over the last few years has seen rapid growth, especially when compared to Apple's iPads, sales of which have declined in the education market.
Apple's attention is said to be increasingly focused on the sector as a possible avenue to boosting flagging MacBook sales, and is considering offering cheaper and more compact student-friendly machines to claw back its market share. Higher-performance Chromebooks can be picked up for around $700, hence the ~$700 figure Apple is targeting, according to the latest rumor.
The Naver blog account has a mixed track record for forecasting Apple's plans, but some of its claims last year proved to be significant. For example, in March 2022 it accurately revealed some details about the third-generation iPhone SE ahead of Apple launching the model. In October of the same year it also accurately predicted that Apple would delay the release of new 14-inch and 16-inch MacBook Pro models until early 2023.
Popular Stories
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
