Apple to Sell Low-Cost 12-Inch and 13-inch MacBooks for $700 or Less
Apple is actively developing new 12-inch and 13-inch MacBook models for sale at a planned price point of around $700 or less, claims a rumor out of Korea.
According to the operator of news aggregator account "yeux1122" on the Naver blog, supply chain sources have "consistently" seen evidence that Apple has low-cost MacBooks in two different sizes in ongoing development.
The account's sources suggest that while Apple has yet to fully commit to mass producing the low-cost Macs, they are now "more likely than ever" to make it to market because of a sharp fall in iPad and MacBook sales.
The latest rumor comes after Apple analyst Ming-Chi Kuo this week claimed that Apple is considering launching a low-cost MacBook series next year to boost ailing MacBook shipments, with a target of 8-10+ million units per year.
A DigiTimes report last month also said Apple could launch a more affordable MacBook series in late 2024 to differentiate from the company's existing MacBook Air and Pro lines, and to help the company compete with Google's popular Chromebook models.
The number of educational institutions that have adopted Chromebooks over the last few years has seen rapid growth, especially when compared to Apple's iPads, sales of which have declined in the education market.
Apple's attention is said to be increasingly focused on the sector as a possible avenue to boosting flagging MacBook sales, and is considering offering cheaper and more compact student-friendly machines to claw back its market share. Higher-performance Chromebooks can be picked up for around $700, hence the ~$700 figure Apple is targeting, according to the latest rumor.
The Naver blog account has a mixed track record for forecasting Apple's plans, but some of its claims last year proved to be significant. For example, in March 2022 it accurately revealed some details about the third-generation iPhone SE ahead of Apple launching the model. In October of the same year it also accurately predicted that Apple would delay the release of new 14-inch and 16-inch MacBook Pro models until early 2023.
Popular Stories
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip.
The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
