Apple Rumored to Follow ChatGPT With Generative AI Features on iPhone as Soon as iOS 18

Apple plans to start implementing generative AI technology on the iPhone and iPad in late 2024 at the earliest, according to Jeff Pu, an analyst who covers Apple's supply chain for Hong Kong-based investment firm Haitong International Securities.

iOS 18 Mock Siri Feature Baubles
In a research note on Wednesday, Pu said his supply chain checks suggest that Apple is likely to build a few hundred AI servers in 2023, and significantly more next year. He believes Apple will offer a combination of cloud-based AI and so-called "edge AI," which involves more on-device data processing. He added that patience will be required with Apple's rollout of generative AI, as the company considers how to use and process personal data in a way that aligns with its commitment to customer privacy.

If met, the late 2024 timeframe would mean that Apple could begin rolling out generative AI features starting with iOS 18 and iPadOS 18, but it remains to be seen how it uses the technology. The Information last month reported that Apple plans to incorporate large language models into Siri to let users automate complex tasks, a feature that would involve deeper integration with the Shortcuts app. The report said this feature is expected to be released in an iPhone software update next year, so it could be part of iOS 18.

In August, supply chain analyst Ming-Chi Kuo said Apple's generative AI efforts were "significantly behind its competitors," so it's unclear if the late 2024 timeframe is realistic. It is possible the technology will not be ready until 2025 and onwards.

Generative AI surged in popularity last year when OpenAI released ChatGPT, a chatbot that can respond to questions and other prompts. Google and Microsoft released similar chatbots earlier this year, as more companies race into the space. The chatbots are trained on large language models, allowing them to respond like a human.

In July, Bloomberg's Mark Gurman said Apple was internally testing a "ChatGPT-like" chatbot nicknamed "Apple GPT," but he said the company had yet to "devise a clear strategy" for releasing generative AI tools to the public.

Apple has publicly confirmed its interest in generative AI, and it has mentioned the technology in job listings posted on its website in recent months.

"We've been working on generative AI for years and have done a lot of research," said Apple CEO Tim Cook, in an interview with Forbes last month. "And we're going to approach it really thoughtfully and think about it deeply, because we're fully aware of the not-good uses that it can have, and the issues around bias and hallucination and so forth."

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...

Top Rated Comments

mcmehrtens Avatar
20 months ago
I am extremely content with Apple taking their time incorporating generative AI and LLMs into the ecosystem.

The competition seems to be throwing things at the wall to see what sticks. I’d much rather have a polished, highly-functional, useful generative AI implementation than a half-baked one.

I’m particularly concerned about the data and privacy implications of generative AI and LLMs. As the article alludes to, I believe this is the primary reason Apple is taking much longer than Google, Microsoft, OpenAI, etc. to roll out the headlining AI features.
Score: 26 Votes (Like | Disagree)
Fuzzball84 Avatar
20 months ago
Despite Apple having a reputation of being late to the party... they also have a reputation for redefining spaces in tech...

So I think when they do release this... you can be pretty certain they will make a good effort and get most of it right... plus their Neural Engine hardware is amongst the best.

Plus, I trust them on privacy way more than Google.
Score: 21 Votes (Like | Disagree)
Godspeed8230 Avatar
20 months ago
How are they going to come up with anything remotely resembling AI if they cannot get the basics right? :D I am rooting for Apple but Siri is a complete mess.



For Apple building a generative AI feels a bit like Apple trying to compete with Google Maps with their very own Apple Maps. Despite their efforts Google Maps is and probably always will be light years ahead.

Attachment Image
Score: 18 Votes (Like | Disagree)
pugxiwawa Avatar
20 months ago
As usual, fashionably late to the party. Only hope is that it's not based on Siri.
Score: 16 Votes (Like | Disagree)
sw1tcher Avatar
20 months ago
Will it be called SiriGPT? Though since Apple loves using + and Pro/Ultra, maybe Siri+, Siri Pro, or Siri Ultra?
Score: 14 Votes (Like | Disagree)
klasma Avatar
20 months ago
Should be “as late as iOS 18”.
Score: 14 Votes (Like | Disagree)