EU Chief Calls on Apple CEO Tim Cook to Open Hardware and Software Ecosystem

EU industry chief Thierry Breton today publicly called on Apple CEO Tim Cook to open the company's ecosystem of hardware and software to rivals (via Reuters).

European Commisssion
Following an in-person meeting with Cook earlier today in Brussels, Belgium, Breton told Reuters:

The next job for Apple and other Big Tech, under the DMA (Digital Markets Act) is to open up its gates to competitors. Be it the electronic wallet, browsers or app stores, consumers using an Apple iPhone should be able to benefit from competitive services by a range of providers.

The EU's Digital Markets Act seeks to curtail the power of major tech companies. Designated "gatekeeper" platforms will now face prohibition against favoring their own services over those of rivals. Earlier this month, Apple's App Store, Safari, and iOS were officially classified as gatekeepers. Apple is expected to add support for sideloading apps from outside the ‌App Store‌ on iPhones and iPads in Europe via an update to iOS 17 due to the DMA's requirements.

Breton went on to be critical of Apple's argument that security and privacy are the reasons it protects its closed ecosystem. "EU regulation fosters innovation, without compromising on security and privacy," Breton added. After the discussion, Cook today visited a local Apple retail store in Brussels:

Apple apparently declined to respond to Breton's latest remarks.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...

Top Rated Comments

rdinterman Avatar
28 months ago
Many of us CHOOSE Apple because of their ecosystem. It’s called a free market. If people don’t want it they are FREE to choose something else.
Score: 81 Votes (Like | Disagree)
GMShadow Avatar
28 months ago


"EU regulation fosters innovation, without compromising on security and privacy," Breton added.
Literally no one with a fifth grade education believes this.



consumers using an Apple iPhone should be able to benefit from competitive services by a range of providers.
Translation: European businesses aren't competitive due to the regulations we crushed them under, so now we must crush others to bring them down to our level.
Score: 71 Votes (Like | Disagree)
tardman91 Avatar
28 months ago

can’t wait to see everyone mentally contort themselves to defend billion dollar tech companies and think that’s normal in the comments ?
I think people are defending the user experience more so than defending billion dollar tech companies. Do you want your iPhone experience to be like Android? What a disaster that would be. Most people use Apple products because of the whole ecosystem and the (mostly) seamless user experience.
Score: 42 Votes (Like | Disagree)
jimbobb24 Avatar
28 months ago

can’t wait to see everyone mentally contort themselves to defend billion dollar tech companies and think that’s normal in the comments ?
I agree once company gets to a billion they should have no rights and exist only to be plundered and abused by the whims of politicians. It’s only right.
Score: 31 Votes (Like | Disagree)
haruhiko Avatar
28 months ago
lol Europe really wants to kill the whole business model of Apple. Does anyone remember the browser selection screen of Microsoft Windows?
Score: 28 Votes (Like | Disagree)
wanha Avatar
28 months ago
It's ironic to read the EU guys talking about "fostering innovation" when there's so precious little of it happening in the EU.

But when the only tool you have is a hammer, I guess you tend to see every problem as a nail.
Score: 26 Votes (Like | Disagree)