What Else to Expect From Apple This Year Following the iPhone Event

Now that Apple's annual iPhone and Apple Watch event is in the rear-view mirror, attention shifts towards what the company has planned for the remainder of the year. And based on the latest rumors, there might not be a whole lot coming, if anything.

Whats Next For Apple Post Wonderlust Feature
At this point, the chances of an Apple event in October are looking quite unlikely, as supply chain analyst Ming-Chi Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023.

Kuo did not rule out new desktop Macs launching this year, so there is still a possibility of the long-awaited iMac with an M3 chip being announced with a press release on Apple's website next month, but there have not been any specific rumors suggesting this will happen. It's also unclear if Apple wants to debut the M3 chip in the iMac. Given that Apple's upcoming Vision Pro is equipped with the M2 chip, another possibility is that Apple waits until after the headset launches in early 2024 to announce the M3 chip. As for other desktop Macs, the Mac mini, Mac Studio, and Mac Pro were all already updated this year.

With the iPhone lineup, Apple Watch lineup, and AirPods Pro all updated last week, there are few if any remaining Apple products and accessories that are likely to be updated by the end of this year. A new HomePod mini, Apple TV, AirTag, and AirPods Max are expected to launch in 2024 at the earliest, the full-sized HomePod is still fairly new, and there are no rumors suggesting that new versions of the Studio Display or Pro Display XDR are imminent. Even the Beats lineup is up to date with the new Beats Studio Buds+ and Beats Studio Pro.

Apple could have some surprise announcements planned for later this year, but as of now it is looking like it could be rather quiet for the remainder of 2023.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

JPack Avatar
21 months ago
More FineWoven cases. Maybe an updated Polishing Cloth?
Score: 21 Votes (Like | Disagree)
sw1tcher Avatar
21 months ago

At this point, the chances of an Apple event in October are looking quite unlikely, as supply chain analyst Ming-Chi Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023.

Kuo did not rule out new desktop Macs launching this year, so there is still a possibility of the long-awaited iMac with an M3 chip being announced with a press release on Apple's website next month, but there have not been any specific rumors suggesting this will happen
We just going to pretend Mark Gurman never said there was likely an October even for M3 iMac?

https://www.macrumors.com/2023/07/17/apple-m3-macs-october-event/

Given that Apple launched new 14-inch and 16-inch MacBook Pro models in January, and more recently new 15-inch MacBook Air, Mac Studio, and Mac Pro models in June, Gurman believes the first beneficiaries of the new M3 chip will be the next iMac, 13-inch MacBook Air, and 13-inch MacBook Pro.
Score: 17 Votes (Like | Disagree)
ThailandToo Avatar
21 months ago
It wouldn’t make any sense for Apple to release Vision Pro on M2. They had to state that at the introduction, but now they should state the all new M3 in Vision Pro. It makes far more sense.

As far as the rest of the lineup, people would be pretty upset if they released the MBAs with M3 this year. Same with MBPs as both were released this year.

The only thing that would make sense is an updated iMac with M3, as it’s pretty old and they could get some holiday sales.
Score: 13 Votes (Like | Disagree)
MrMaxwell Avatar
21 months ago
No way Apple would release the new M3 chip via press release in an iMac without a keynote...
Score: 11 Votes (Like | Disagree)
HobeSoundDarryl Avatar
21 months ago
My best guess: maybe press-release M2 iMac and iPad Air updates... neither seemingly big enough to justify an hour or two of video presentation on the campus.
Score: 10 Votes (Like | Disagree)
IIGS User Avatar
21 months ago

Without AI Apple is heading nowhere but a downward spiral.
No more innovation. Apple should sell the company to Dell. Give the stock holders some value for their money. Nothing good since Jobs died. Waiting for iPhone 22 before I spend my money again.
Score: 9 Votes (Like | Disagree)