Apple Retail Stores Updating Overnight After 'Wonderlust' Event in Preparation for iPhone 15 Launch

Employees at Apple retail stores are planning for overnight updates following the September 12 "Wonderlust" event, according to Bloomberg's Mark Gurman. Apple retail workers will be getting stores ready for the launch of the iPhone 15 models and other devices.

iPhone 15 Pro Colors Mock Feature
Gurman suggests that the overnight update could be because Apple is planning for near-immediate availability of new products after the event, but it could also be time that is used to put up new marketing materials. It is not unusual for Apple retail stores to receive overnight updates ahead of new product launches.

If Apple follows past product debut timelines, the ‌iPhone 15‌ models will be available for pre-order on the Friday after the event (September 15), with a launch to follow the next Friday, which would be September 22. While there were rumors several weeks ago about potential delays for some of the iPhone 15 Pro models, more recent information has suggested those issues have been solved.

We are now expecting all four of the ‌iPhone 15‌ models to launch simultaneously, though it is likely that the 15 Pro and Pro Max will be available in more limited supply than the standard ‌iPhone 15‌ models.

Apple at the event is also expected to introduce new Apple Watch Series 9 models, the Apple Watch Ultra 2, and a version of the AirPods Pro 2 that come with a USB-C case. With the new iPhone models and the ‌AirPods Pro‌ transitioning to USB-C, the store downtime could be related to a push to inform customers about the change, but it could also be aimed at the ‌iPhone 15 Pro‌ Max, which will have a unique "periscope" telephoto lens.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

Top Rated Comments

19callum93 Avatar
8 months ago
I’ve always wished apple would have the new models available in store on display before pre-order to help me make my choice on the model/colour ?
Score: 32 Votes (Like | Disagree)
redbeard331 Avatar
8 months ago

Who’s going to wait in line?
We are camped out, nerd mall security says we can’t sleep here but we will fight them if they try to make us leave.
Score: 25 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
8 months ago
Let us test out the iPhone model before pre-ordering goes live. The renders don't help much.

It would be nice if Apple could have the iPhone 15 products on display a few days early so people can test out the new material Titanium. In addition, I'm glad to hear that all iPhone 15 models are launching simultaneously. This is great news!
Score: 24 Votes (Like | Disagree)
now i see it Avatar
8 months ago
Who’s going to wait in line?
Score: 15 Votes (Like | Disagree)
xpxp2002 Avatar
8 months ago

transitioning to USB-C, the store downtime could be related to
It's probably the time needed for all of the Lightning display docks and cables to be swapped out with USB-C ones.
Score: 14 Votes (Like | Disagree)
xxray Avatar
8 months ago

Let us test out the iPhone model before pre-ordering goes live. The renders don't help much.

It would be nice if Apple could have the iPhone 15 products on display a few days early so people can test out the new material Titanium. In addition, I'm glad to hear that all iPhone 15 models are launching simultaneously. This is great news!
Seriously. Trying to decide on a color while solely relying on Apple’s marketing images, which may or may not be anything like the color in real life, is really not great.
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...