Apple Retail Stores Updating Overnight After 'Wonderlust' Event in Preparation for iPhone 15 Launch

Employees at Apple retail stores are planning for overnight updates following the September 12 "Wonderlust" event, according to Bloomberg's Mark Gurman. Apple retail workers will be getting stores ready for the launch of the iPhone 15 models and other devices.

iPhone 15 Pro Colors Mock Feature
Gurman suggests that the overnight update could be because Apple is planning for near-immediate availability of new products after the event, but it could also be time that is used to put up new marketing materials. It is not unusual for Apple retail stores to receive overnight updates ahead of new product launches.

If Apple follows past product debut timelines, the ‌iPhone 15‌ models will be available for pre-order on the Friday after the event (September 15), with a launch to follow the next Friday, which would be September 22. While there were rumors several weeks ago about potential delays for some of the ‌iPhone 15‌ Pro models, more recent information has suggested those issues have been solved.

We are now expecting all four of the ‌iPhone 15‌ models to launch simultaneously, though it is likely that the 15 Pro and Pro Max will be available in more limited supply than the standard ‌iPhone 15‌ models.

Apple at the event is also expected to introduce new Apple Watch Series 9 models, the Apple Watch Ultra 2, and a version of the AirPods Pro 2 that come with a USB-C case. With the new iPhone models and the ‌AirPods Pro‌ transitioning to USB-C, the store downtime could be related to a push to inform customers about the change, but it could also be aimed at the ‌iPhone 15‌ Pro Max, which will have a unique "periscope" telephoto lens.

Related Roundup: iPhone 15
Related Forum: iPhone

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...

Top Rated Comments

19callum93 Avatar
22 months ago
I’ve always wished apple would have the new models available in store on display before pre-order to help me make my choice on the model/colour ?
Score: 32 Votes (Like | Disagree)
redbeard331 Avatar
22 months ago

Who’s going to wait in line?
We are camped out, nerd mall security says we can’t sleep here but we will fight them if they try to make us leave.
Score: 25 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
22 months ago
Let us test out the iPhone model before pre-ordering goes live. The renders don't help much.

It would be nice if Apple could have the iPhone 15 products on display a few days early so people can test out the new material Titanium. In addition, I'm glad to hear that all iPhone 15 models are launching simultaneously. This is great news!
Score: 24 Votes (Like | Disagree)
now i see it Avatar
22 months ago
Who’s going to wait in line?
Score: 15 Votes (Like | Disagree)
xpxp2002 Avatar
22 months ago

transitioning to USB-C, the store downtime could be related to
It's probably the time needed for all of the Lightning display docks and cables to be swapped out with USB-C ones.
Score: 14 Votes (Like | Disagree)
xxray Avatar
22 months ago

Let us test out the iPhone model before pre-ordering goes live. The renders don't help much.

It would be nice if Apple could have the iPhone 15 products on display a few days early so people can test out the new material Titanium. In addition, I'm glad to hear that all iPhone 15 models are launching simultaneously. This is great news!
Seriously. Trying to decide on a color while solely relying on Apple’s marketing images, which may or may not be anything like the color in real life, is really not great.
Score: 12 Votes (Like | Disagree)