Apple to Launch 'Low-Cost' MacBook Series Next Year to Rival Chromebooks

Apple is developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be launched as early as the second half of 2024, claims a new report out of Taiwan.

apple logo backlit mac

Photo by Wes Hicks on Unsplash

According to DigiTimes' industry sources, Apple will likely launch the new product line to differentiate it from the company's existing MacBook Air and Pro lines. The outer appearance will still use a metal casing but will be made of "different materials" and the cost of the mechanical components will be lower, claims the report.

The launch timeframe for the alleged new MacBook series appears to be based on a lack of related activity at major Apple suppliers like Quanta Computer and Foxconn, making a launch in the first half of next year unlikely.

Over 13.9 million Chromebooks were shipped in 2019, increasing to over 30.4 million in 2020 and 33.5 million in 2021, according to DigiTimes Research, highlighting the popularity of Google's low-cost laptops in the education sector, especially during and around the global pandemic.

Chromebook shipments are said to have slowed since the end of lockdowns, but the scale of shipments is still larger than before COVID. The number of educational institutions that have adopted Chromebooks over the last few years is also said to have seen rapid growth, especially when compared to Apple's iPads, sales of which have lagged in the education market.

This is the first rumor we have heard that Apple is actively developing a new MacBook series that the company will price below its more premium MacBook offerings, so expectations should remain guarded until we receive corroboration from other sources.

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Top Rated Comments

ersan191 Avatar
10 months ago
Are we sure Apple's definition of low cost is the same as the rest of the world's?
Score: 134 Votes (Like | Disagree)
George Dawes Avatar
10 months ago
I’d much rather have one of these than an iPad
Score: 74 Votes (Like | Disagree)
Hairball Avatar
10 months ago
I’ll believe it after it has been unveiled.
Score: 61 Votes (Like | Disagree)
nihil0 Avatar
10 months ago
How about 12-inch Macbook in original chassis with M1 CPU? That could be lowcost.
Score: 56 Votes (Like | Disagree)
Marbles1 Avatar
10 months ago
Sensible to have something at the much lower end. The plastic white and black MacBooks were often people's first foray into the apple computer world in the early to mid 2000s.
Score: 41 Votes (Like | Disagree)
markfc Avatar
10 months ago
2024 - The Netbook wars 2.0
Score: 40 Votes (Like | Disagree)