Apple Discounts MLS Season Pass
Apple today dropped the price of the MLS Season Pass to $29 for the rest of the season, allowing soccer fans to get access at a discount.
As noted by TechCrunch, MLS is $14.99 per month or $29 for the remainder of the 2023 season. Apple TV+ subscribers can get the MLS Pass for $13 per month, or $25 for the rest of the season. When the season began in February, access was priced at $79 for Apple TV+ subscribers or $99 for those without a subscription.
The 2023 Major League Soccer season will run through October 21, and the MLS Season Pass will also include live coverage of the playoffs that are set to take place from October 25 to December 9.
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Top Rated Comments
Look around at other sports leagues. You'll find similar promotions mid-season.
Most hardcore football fans won’t care much for the MLS because of the skill ceiling (see Messi v. the rest of MLS) and would much rather prefer access to European football, and the ones that don’t care for European football also won’t care much for MLS.
This leaves a sliver of a demographic for whom football is more of a curiosity in between other sports, and I don’t think that demographic is broad enough to sustain the MLS product.
Which is probably why they’re throwing around discounts and deals in an effort to attract people.
I think the only way forward is to try and secure more rights so that the MLS package can be broadened into a general football package that includes juggernauts such as UEFA, Premier League and Bundesliga.