Apple Podcasts Launches New Subscription Analytics Dashboard

Starting today, Apple Podcasts creators have access to a new Subscription Analytics dashboard that provides an overview of how their podcast subscriptions are performing. The free tool is available via the Apple Podcasts Connect website.

Apple Podcasts Subscription Analytics
On the Overview tab, creators can view how many listeners started a free trial, how many listeners are paid subscribers, the percentage of listeners who convert from a free trial to a paid subscription, the estimated proceeds generated from subscriptions, and more. There is also a map with a breakdown of subscribers by country/region.

Additional data and filters are available on the Trends tab, allowing creators to keep track of activations, cancellations, renewals, and more.

Apple Podcasts began allowing podcasts to offer subscriptions in June 2021 as a way to monetize their shows. Depending on the podcast, subscribers may receive benefits such as ad-free listening, early access to episodes, bonus episodes, and other exclusive perks. Podcasts can offer subscriptions on a per-month and per-year basis.

Apple also announced that Podbean now supports Delegated Delivery, a feature that allows podcast creators to upload, manage, and distribute their subscriber episodes through participating third-party hosting providers. Audiomeans, Captivate, Podspace, and Transistor will add support by the end of the year, according to Apple.

Last, there is a new Linkfire for Podcasts marketing and analytics toolkit built for podcasters, and it has exclusive integration with Apple Podcasts. Linkfire for Podcasts is launching in beta today, and will be available to all creators worldwide for free later this year.

More details about Subscription Analytics and the other announcements are available on the Apple Podcasts website and in a support document.

iOS 17 includes several enhancements to the Apple Podcasts app on the iPhone, including a redesigned Now Playing screen. The software update should be released in September and is compatible with the iPhone XS and newer.

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Top Rated Comments

abatabia Avatar
12 months ago
This is awesome considering this is the most used platform for my own podcast on shelter cats.
Score: 5 Votes (Like | Disagree)
orbital~debris Avatar
12 months ago
I wonder if it shows podcast administrators how many subscribers are unable to listen to news updates on HomePod because “Sorry there was a problem with Apple Podcasts”.

Still unable to find a solution to this problem/bug.
Score: 3 Votes (Like | Disagree)
AppleFan735 Avatar
12 months ago
Can anyone run Wappalyzer on the site and tell me what stack they are using? Is it React or Svelte or something else? Are they using a charting library or rolling their own using something like D3.js?
Score: 2 Votes (Like | Disagree)
loopy123 Avatar
12 months ago
Maybe this can help quiet the tech press about how Apple is supposedly ripping off developers by charging 30%. This is the kind of value-add that Apple provides for their "cut of the action".
Score: 2 Votes (Like | Disagree)
svish Avatar
12 months ago
Good to have this additional information
Score: 2 Votes (Like | Disagree)