Apple Product Roadmap 2023–24: Over 15 New Devices in Development
Apple is working on at least a dozen new devices set to launch between late 2023 and early 2024, according to an updated product roadmap shared by Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Apple is planning to launch two Apple Watch Series 9 models and a second-generation Apple Watch Ultra alongside the iPhone 15 lineup this fall.
Substantial updates to the Mac lineup will launch starting later this year or in early 2024, encompassing new 14- and 16-inch MacBook Pro models with the M3 Pro and M3 Max chips, a refreshed 13-inch MacBook Pro with the M3 chip, two new MacBook Air models, and new 24-inch iMac models. In addition, Apple is said to be "conducting early work" on an all-new iMac model with a display larger than 30 inches in size.
Gurman reiterated that an updated iPad Air to replace the current M1-based device and two new iPad Pro models with OLED displays are on the way for 2024. Third-generation AirPods Pro, a refreshed Apple TV with improved specifications, and other "home equipment" such as smart displays are also in early development. A new generation of Apple's Vision Pro headset is unlikely to arrive until 2025, he added.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
