New 'Max' Streaming Service Launches, Replacing HBO Max

Warner Bros. today launches its new "Max" streaming service that merges HBO Max and Discovery+ content, and the new rebranded app is already appearing on Apple devices and can be downloaded from the App Store.

max streaming video
Announced last month, Max includes all HBO series and movies, Max Originals, and select series and movies from Warner Bros., the DC Universe, Cartoon Network, the Turner Library, Looney Tunes, Adult Swim, and more. It also rolls in Discovery favorites from TV brands including HGTV, the Food Network, TLC, ID, Magnolia Network, Discovery, and more.

The new Max service also claims to feature smarter recommendations, improved app performance, easier sign-in and navigation, new profile PINs for adult profiles, and new Hubs and genres.

Warner Bros. says that existing HBO Max subscribers that subscribe through HBO will have access to Max at the same price as their HBO Max subscription, with more information available on the HBO Max website. Those who subscribe through a TV, mobile, or wireless provider will be informed of any price or plan changes.

On some platforms, the HBO Max app will automatically be updated to the Max app, and on others, users will be prompted to download the Max app when attempting to open the HBO Max app. Discovery+ customers can sign up as new Max customers, as those subscriptions will not transition. Discovery+ will continue to be available as a standalone service.

The Max streaming service is being offered at three different price plans:

  • Max Ad-Lite: $9.99/month or $99.99/year. Includes 2 concurrent streams, 1080p resolution, no offline downloads, and 5.1 surround sound quality. Supported by ads.
  • Max Ad Free: $15.99/month or $149.99/year. Includes 2 concurrent streams, 1080p resolution, 30 offline downloads, and 5.1 surround sound quality.
  • Max Ultimate Ad Free: $19.99/month or $199.99/year. Includes 4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, and Dolby Atmos sound quality.

The full list of 4K content available to stream on Max's Ultimate Ad-Free tier can be found in the Warner Bros. Discovery press release. Max can be streamed to a wealth of smart TVs, set-top boxes, and consoles. In terms of Apple devices, Max is available on iPhone, iPad, Mac, and Apple TV.

max apple tv
Based on initial user reports, it looks like the Max app for ‌Apple TV‌ does not synchronize with the TV app's Up Next section, and the service has reverted to using a custom player instead of the native tvOS player. Some users have also reported problems logging in to their existing HBO accounts on ‌Apple TV‌, while others are having trouble seeing 4K HDR content.

HBO has existed under several brands in recent years. HBO GO and HBO Now streaming services were merged into HBO Max in 2020. Then a 2022 merger between Discovery and WarnerMedia paved the way for the decision to combine HBO Max with Discovery+. Hence we now have Max.

Max is currently only available in the U.S., but there are plans to launch Max in more countries, including Latin America and the Caribbean, by the end of the year. Max is expected to become available in Europe and South East Asia in 2024.

Tags: HBO, HBO Max

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...

Top Rated Comments

eilavid Avatar
14 months ago
Why would they ever get rid of the “HBO” brand name?
Score: 73 Votes (Like | Disagree)
MrTangent Avatar
14 months ago
Completely confuse customers and lose your trusted brand name. Great job, guys!
Score: 46 Votes (Like | Disagree)
everybodylovesramen Avatar
14 months ago
this is by far the dumbest rebranding effort i’ve ever seen.
Score: 40 Votes (Like | Disagree)
ProfessionalFan Avatar
14 months ago
Too expensive for 4K which is what a lot of people would want. These companies are going to price themselves out of business in the end.
Score: 33 Votes (Like | Disagree)
Onimusha370 Avatar
14 months ago
Can’t wait to watch Max on my M1 Max Macs
Score: 32 Votes (Like | Disagree)
k1121j Avatar
14 months ago
Lol isn’t 4K the default resolution now. I’ll pass
Score: 25 Votes (Like | Disagree)