Latest Beats Collaboration Features Beats Flex With Detachable Heart Charm

Apple's Beats by Dre brand is launching a new collaboration with graphic artist Verdy and the Tokyo-based Girls Don't Cry project, featuring custom-designed Beats Flex earphones in a distinctive blue and red theme with a detachable heart charm on the cable.

beats flex verdy
The collaboration includes an ad campaign featuring model Jasmine Daniels, who appears in a Girls Don't Cry-inspired bedroom listening to Koteri's "Something I Need."

"Im really happy to work on the Beats Flex earphones because it's my wife's favorite style," said Verdy. "We've made a friends-and-family version in the past, so I'm really excited to release this special colorway to the public."


Beats Flex originally launched in late 2020 as the lowest-cost option in the Beats family. An evolution of the previous BeatsX model, the Beats Flex connect to your device wirelessly over Bluetooth, but the individual earbuds are connected by a cable that wraps behind the neck.

Inline modules along the cable house the battery, electronics, and physical controls for the earphones. Standard Beats Flex were originally priced at $49.99, but Apple increased the price to $69.99 in late 2021, likely due to supply chain issues that increased the cost of components. Occasional sales have, however, continued to drop pricing to the $50 range from time to time.

beats flex verdy packaging
The limited-edition Girls Don't Cry Beats Flex will be available for $69.99 (£69.99 / ¥9800) starting Saturday, April 1, via Girlsdontcryshop.com and Dover Street Market locations in the United States, United Kingdom, and Japan. Verdy will also host a special retail pop-up on April 1 at Rise Above Gallery in Osaka, Japan.

Top Rated Comments

erikkfi Avatar
12 months ago

Dre is alive?
Dr. Dre’s dead; he’s locked in my basement.
Score: 8 Votes (Like | Disagree)
morningsong Avatar
12 months ago
I was on the fence....but a detachable heart charm...SOLD!!!
Score: 6 Votes (Like | Disagree)
szw-mapple fan Avatar
12 months ago

So you get all the poor sound quality, poor battery and other inconvenience of wireless, but you still get all the inconvenience of having to physically have a wire hanging off your head too? Yeah sign me up
I had the BeatX which was its predecessor. The battery lasted a lot longer (8hr) than AirPods (5hr) and you can hang it like a necklace since there are magnets to attach the buds. It also had the W1 for device switching and easy paring and physical buttons for controls. If it wasn’t for the noise cancellation on the AirPod Pros I would probably still be using my BeatsX. The current Beats Flex actually has 12hr battery life compared to the Airpods Pro’s 6hr.
Score: 5 Votes (Like | Disagree)
CarAnalogy Avatar
12 months ago

Dre is alive?
Looks like someone forgot about Dre.
Score: 5 Votes (Like | Disagree)
matthew23 Avatar
12 months ago
Dr. Dre rollin' over in his grave.
Score: 4 Votes (Like | Disagree)
notnotafanboy Avatar
12 months ago

Dr. Dre rollin' over in his grave.
Dre is alive?
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...