Bloomberg: Apple Considering Bid for English Premier League Streaming Rights in the UK
Apple is considering a bid for the rights to stream the English Premier League in the United Kingdom, among other lower league matches run by the English Football League, according to a Bloomberg report citing "people familiar with the situation."
From the report:
The rights under consideration would allow Apple to show Premier League games in the UK, as well as lower league matches run by the English Football League, said two of the people, who asked not to be identified because the deliberations are private.
If Apple went ahead with the plan, it would become the fourth major player in contention to purchase domestic broadcasting rights for top-flight soccer (or football, as it's called outside North America).
That would likely see a marked increase in the current £5.1 billion ($6.23 billion) valuation for domestic EPL rights, which operates on a three-year renewal cycle. Tender rights are currently being reviewed, with existing rights for the current three-year period set to expire in 2025.
Recent years have seen bidding wars play out between Sky Sports, BT Sport, and Amazon Prime Video, with Sky Sports often being the dominant player, although Amazon has been increasingly wielding its bidding power in recent years. Packaging terms ensure that no one broadcaster gains rights to all English Premier League matches, so any Apple deal for EPL broadcasting rights would necessarily fall short of the exclusivity deal the company successfully negotiated with MLS.
Apple has been pursuing sports content in an effort to attract new viewers to the Apple TV+ streaming service. The company has signed deals with Major League Baseball and Major League Soccer, which is currently available on Apple TV+ via an MLS Season Pass priced at $14.99 per month or $99 per season. Apple has also reportedly expressed interest in acquiring an NBA streaming package.
Apple TV+ is also the home of hit sports comedy drama "Ted Lasso," in which an American college football coach is hired to coach an English soccer team.
Popular Stories
Wednesday September 24, 2025 3:58 pm PDT by
Juli CloverWith the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
