Microsoft Wants to Launch Xbox Games Store on iPhone
Microsoft is reportedly preparing to launch an Xbox games store on the iPhone as early as next year, but the plans depend on multiple regulatory measures.
In an interview with the Financial Times, Microsoft's gaming chief Phil Spencer said the app's launch hinges on regulators approving the company's acquisition of video game maker Activision Blizzard, as this would give Microsoft a wider portfolio of mobile games. Second, the app would only be able to launch if the EU's Digital Markets Act and other regulations allowing for alternative app stores on iOS are enforced.
"We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play," Spencer told the Financial Times. "Today, we can't do that on mobile devices, but we want to build towards a world that we think will be coming where those devices are opened up."
In December, Bloomberg's Mark Gurman reported that Apple was preparing to allow alternative app stores on the iPhone in order to comply with the Digital Markets Act, which is expected to come into effect in March 2024. Gurman said Apple was aiming to roll out the changes with an iOS 17 update next year for iPhone users in Europe only. This means the Xbox games store would not be available in the U.S., at least initially.
Xbox already offers a cloud gaming service on the iPhone, but games are only playable via the web instead of the App Store. Apple has faced increasing regulatory scrutiny over its tight control of the App Store, leading the company to make changes in some countries, such as allowing alternative payments in South Korea.
Top Rated Comments
We believe your statement only because Apple has said it... reinforced by suggestions of security compromises, etc... in spite of the enormous real evidence experienced by all of us that Mac "freedoms" to buy apps anywhere does not result in complete devastation of life as we know it.
Competition means better prices. Not every other store would require 30% off of the top. Competition limited to only trimming that down could deliver better prices while paying the creators of the apps the same... or more.
I'm an Apple everything guy but it's easy to see that the flexibility to source apps from beyond the Apple store would be no more trouble than the same flexibility we all enjoy with our Macs now. It can't be fine with the latter but world destroying for the former.
Alternate stores would simply be bad for Apple profits by completely controlling a single source of apps in one store. All of the nonsense about third party stores revolves around protecting that very lucrative arrangement above all else. All of the rationale made up in support of that is invented to make us believe that it is better to get our apps from only a single source at whatever price that store OWNER wants.
If we alter the scenario by slugging in some other name as store owner- say Microsoft, Google, Samsung, AT&T, Verizon, Comcast or similar- do we still make very passionate arguments for a single source of anything we buy being better for us consumers? Almost certainly not... because one seller is always very bad for consumers.