Apple Overhauling International Sales to Focus More on India

Apple is changing the way that its international businesses are managed in order to focus more attention on India, reports Bloomberg.

apple india
India is set to be its own sales region within Apple, which will give the country "increased prominence" within the company. India has become more important at Apple over the last few years due to the growing demand for Apple products. Though most people in India use Android devices, it is the second largest smartphone market in the world and Apple has the potential to make inroads with more affordable product options.

Apple is planning to move India to its own sales region following the retirement of Hughes Asseman, the vice president in charge of India, the Middle East, the Mediterranean, East Europe, and Africa. Ashish Chowdhary will become head of India, and will report directly to Apple's head of product sales. Though India will become more of a focus within Apple, regional sales reports will continue to group India with Europe, the Middle East, and Africa.

Apple has started producing some iPhone models in India, including the ‌iPhone‌ 14, as it looks to diversify beyond China. Apple supplier Foxconn has invested $500 million in the country to boost production capabilities.

There are no physical Apple retail locations in India right now, but Apple has been working to open stores in Mumbai and New Delhi for years now. Apple stared hiring for the stores in January, which suggests they could open in the near future.

Customers in India can purchase Apple devices online, as Apple has been operating an online store in India since 2020.

Tag: India

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
36 months ago
I know it’s going to take some time. But this is the label I want to see from Apple. Preferably on all Apple Products! It's time Apple leaves China behind. ???‍♀️

Score: 20 Votes (Like | Disagree)
blazerunner Avatar
36 months ago
India was meeting less than half of Apple's quality control requirements recently. Either India has to do A LOT better or Apple will need to pull out. There's no room for mediocrity from India's manufacturing.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
36 months ago

Is that a real picture from the 14 Pro? If so, I didn’t realize they were making some of those in India.
Yes, this is the real picture. Many people reported they received their iPhones with, a "Made in India" label. Furthermore, it was also reported back in September 2022 that Apple is manufacturing the iPhone 14's in India.

https://www.macrumors.com/2022/09/26/apple-manufacturing-iphone-14-india/

https://www.cnbc.com/2023/01/23/apple-looking-to-boost-iphone-production-in-india-to-25percent-minister.html
Score: 10 Votes (Like | Disagree)
Brad7 Avatar
36 months ago
I’ve been researching this and can confirm there is huge demand for Apple products within India. The only thing that’s standing in the way are the high tariffs for goods made outside India. Tim Cook is fixing this with domestic production. Apple market share is about to skyrocket in India. The naysayers will be proven wrong.
Score: 10 Votes (Like | Disagree)
ian87w Avatar
36 months ago

Because of China's limited for the moment support of Russia against Ukraine, many companies are moving away from their reliance on the Chinese market and Chinese manufacturing. It's not an instant transition, but it is one they are willing to make. Corporations just don't trust China or Russia anymore.
Nah, it’s more about the rising cost of manufacturing in China and the bad experience of halted logistics during the severe lockdowns. Companies don’t care about politics, but they do care when their logistics grinds to a halt, losing them big money.

India has its shares of political issues.
Score: 10 Votes (Like | Disagree)
sherwinzadeh Avatar
36 months ago
Android holds 80% marketshare outside of the U.S.
Apple needs to overhaul International sales to focus on International sales.
Score: 8 Votes (Like | Disagree)