Apple Executive Hints at Apple Silicon Mac Pro and Ongoing Focus on Apple Watch Battery Life

Apple Vice President of Worldwide Product Marketing Bob Borchers has alluded to the upcoming Apple silicon Mac Pro and the company's focus on the Apple Watch's battery life in a new interview with India Today.

Mac Pro Feature Blue
When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple's "clear goal to transition fully" to its own chips, seemingly hinting that the Apple silicon ‌Mac Pro‌ is still in the pipeline.

We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.

Amid discussion about how Apple motivated the wider computing industry to refocus on efficiency over performance, Borchers seemed to concede that the Apple Watch is a device that would benefit greatly from better battery life. He added that the issue of the Apple Watch's battery life is an area of ongoing attention at Apple. One of several answers to address the problem, Borchers believes, is fast charging. Apple apparently continues to explore how it can balance features, such as real-time health and fitness tracking, and battery life on the device.

Borchers also discussed Apple's rationale behind offering both the high-end Mac mini and the Mac Studio, explaining that one delivers a small form factor, while the other offers the flexibility of additional connectivity.

Top Rated Comments

Aggedor Avatar
15 months ago

To be clear, he didn't mention Mac Pro, just the Mac Studio... they can cancel the Mac Pro line anytime, whenever they want.
Agreed. MR are reading a bit into what he said - and he specifically said "all the way up to the Mac Studio".
Score: 31 Votes (Like | Disagree)
jakey rolling Avatar
15 months ago
Based on the quote, it sounds more like the executive skirted the question about the Mac Pro and didn't say anything about it. Apple could just as easily realize their "full transition" goal by simply discontinuing the Mac Pro and declaring the Mac Studio as the new "high-end pro workstation."
Score: 24 Votes (Like | Disagree)
saulinpa Avatar
15 months ago
Decades ago other watch companies solved the problem by using self winding. I wonder if Apple is looking at that technology? It would also be good for the phones.
Score: 23 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago

With Apple's magic formula, the Mac Pro with the M2 will be the fastest desktop ever made and the most expensive.:oops:
At times I think it's the silliest Mac Apple has ever made. ??

Score: 19 Votes (Like | Disagree)
opeter Avatar
15 months ago
To be clear, he didn't mention Mac Pro, just the Mac Studio... they can cancel the Mac Pro line anytime, whenever they want.
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

When asked if Apple still intends to pursue its announced plan to transition all Macs to Apple silicon, Borchers reaffirmed Apple's "clear goal to transition fully" to its own chips, seemingly hinting that the Apple silicon Mac Pro is still in the pipeline.


We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do.
:confused: How does that statement hint that an Apple silicon Mac Pro is still in the pipeline when he said "from the MacBook Air to all the way up to the Mac Studio?"

If an Apple silicon Mac Pro was still in the pipeline, he would have said "from the MacBook Air to all the way up to the Mac Pro"

I mean, Apple can make their entire product line run on Apple silicon by discontinuing the Mac Pro.
Score: 17 Votes (Like | Disagree)

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