App Store Prices Increasing in the UK and Other Countries on February 13

Friday January 27, 2023 2:16 pm PST by Juli Clover

App Store prices are going up in the United Kingdom and several other countries starting on February 13, Apple announced today. The changes are being implemented due to shifts in taxes and foreign exchange rates.

iOS App Store General Feature Clorange
App and in-app purchase prices in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom will go up, and prices in Uzbekistan will drop because of a three percent reduction in the value-added tax (VAT) rate. Updated prices are listed on Apple's ‌App Store‌ price chart [PDF].

Prices in Ireland, Luxembourg, Singapore, and Zimbabwe are not changing, but proceeds will be adjusted slightly due to VAT changes.

Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
Luxembourg: Reduction of value-added tax rate from 17% to 16%
Singapore: Increase of goods and services tax rate from 7% to 8%
Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

By the end of January, Apple says that proceeds are set to increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Back in December, Apple announced plans to provide developers with an additional 700 price points for ‌App Store‌ apps, allowing for more variation in ‌App Store‌ pricing. Apps will be able to be priced as low as 29 cents or as high as $10,000, and these changes are set to be implemented for all apps in spring 2023.

Tag: App Store

Popular Stories

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by Juli Clover

Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...

• 72 comments

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by Joe Rossignol

Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...

• 151 comments

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by Joe Rossignol

Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...

• 45 comments

Top Rated Comments

antiprotest

49 months ago

I sell muffins.

My cost per muffin used to be $0.25, and I priced each at $1.25.

Due to inflation, taxes, increased wages, etc., my cost per muffin is now $0.38.

So regrettably, with tears streaming down my face, I am now forced to charge $15 per muffin.

Once inflation eases, I plan to "adjust" my price to $20 per muffin.

It appears that all my colleagues have been doing something similar.

Score: 31 Votes (Like | Disagree)

niho

49 months ago

What exchange rate
1 GBP = 1.25 USD , it's the same rate as May 2022.
Why increase the prices now?
( They also just increased the prices of the products as well )

Score: 26 Votes (Like | Disagree)

GMShadow

49 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.

From the email:

Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts.

As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

Score: 19 Votes (Like | Disagree)

Spock

49 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.

This being the the first comment does not surprise me at all.

Score: 16 Votes (Like | Disagree)

Wildkraut

49 months ago

Two things I'm waiting for in 2023 to hit the Apple App store.
[LIST=1]
* 29 cent App.
* $10,000 App.

If you are willing to pay $10k for an App, I'm ready to develop one. :D

I already have an idea, a rotating Diamond with a shiny headline saying "I Am Richer!"
"I Am Rich" was just $999.

Sadly you'll have to wait for alternative AppStores, Timmy don't want you to own such shiny Apps.

Score: 15 Votes (Like | Disagree)