App Store Prices Increasing in the UK and Other Countries on February 13

App Store prices are going up in the United Kingdom and several other countries starting on February 13, Apple announced today. The changes are being implemented due to shifts in taxes and foreign exchange rates.

iOS App Store General Feature Clorange
App and in-app purchase prices in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom will go up, and prices in Uzbekistan will drop because of a three percent reduction in the value-added tax (VAT) rate. Updated prices are listed on Apple's ‌App Store‌ price chart [PDF].

Prices in Ireland, Luxembourg, Singapore, and Zimbabwe are not changing, but proceeds will be adjusted slightly due to VAT changes.

  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

By the end of January, Apple says that proceeds are set to increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Back in December, Apple announced plans to provide developers with an additional 700 price points for ‌App Store‌ apps, allowing for more variation in ‌App Store‌ pricing. Apps will be able to be priced as low as 29 cents or as high as $10,000, and these changes are set to be implemented for all apps in spring 2023.

Popular Stories

Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
iphone 17 pro concept render cameras

Major iPhone 17 Pro Redesign Backed by Supply Chain Info, Claims Leaker

Thursday December 12, 2024 4:36 am PST by
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker. iPhone 17 Pro concept render Late last month, The Information's Wayne Ma claimed that the rear of the ‌iPhone 17‌ Pro and ‌iPhone 17‌ Pro...
m4 mac mini hands on

Cloud-Based M4 and M4 Pro Mac Mini Models Now Available

Wednesday December 11, 2024 7:34 am PST by
Developers now have access to cloud-based M4 and M4 Pro Mac mini units via MacWeb, a Silicon Valley-based provider of cloud services. The company has launched three configurations of the new Mac mini, powered by Apple's M4 and M4 Pro chips. Developers and IT teams can rent these machines for tasks ranging from basic development to advanced artificial intelligence modeling, providing an...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
apple tv purple

New Apple TV and HomePod Mini Launching in 2025

Thursday December 12, 2024 10:39 am PST by
Apple plans to refresh both the Apple TV and the HomePod mini in 2025 as part of a major push into refreshing its smart home product offerings, reports Bloomberg's Mark Gurman. In a report on an upcoming Apple-designed Bluetooth and Wi-Fi chip, Gurman says that the chip will be introduced in a new Apple TV and HomePod mini that are "scheduled" for 2025. While there is no exact timeline...
macbook air m2 13 inch

macOS Sequoia 15.2 Confirms New M4 MacBook Air Models Are Coming

Wednesday December 11, 2024 10:54 am PST by
Apple today made a mistake with its macOS Sequoia 15.2 update, releasing the software for two Macs that have yet to be launched. There is a software file for "Mac16,12" and "Mac16,13," which are upcoming MacBook Air models. The leaked software references the "MacBook Air (13-inch, M4, 2025)" and the "MacBook Air (15-inch, M4, 2025)," confirming that new M4 MacBook Air models are in...
maxresdefault

Apple Releases iOS 18.2 and iPadOS 18.2 With Genmoji, Image Playground, Siri ChatGPT and More

Wednesday December 11, 2024 10:03 am PST by
Apple today released iOS 18.2 and iPadOS 18.2, the second major updates to the iOS 18 and iPadOS 18 updates that came out in September. The new updates come over a month after Apple released iOS 18.1 and iPadOS 18.1. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General >...

Top Rated Comments

antiprotest Avatar
25 months ago
I sell muffins.

My cost per muffin used to be $0.25, and I priced each at $1.25.

Due to inflation, taxes, increased wages, etc., my cost per muffin is now $0.38.

So regrettably, with tears streaming down my face, I am now forced to charge $15 per muffin.

Once inflation eases, I plan to "adjust" my price to $20 per muffin.

It appears that all my colleagues have been doing something similar.
Score: 31 Votes (Like | Disagree)
niho Avatar
25 months ago
What exchange rate
1 GBP = 1.25 USD , it's the same rate as May 2022.
Why increase the prices now?
( They also just increased the prices of the products as well )
Score: 26 Votes (Like | Disagree)
GMShadow Avatar
25 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
From the email:


Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts.

As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

Score: 19 Votes (Like | Disagree)
Spock Avatar
25 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
This being the the first comment does not surprise me at all.
Score: 16 Votes (Like | Disagree)
Wildkraut Avatar
25 months ago
It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
25 months ago
Two things I'm waiting for in 2023 to hit the Apple App store.
[LIST=1]
* 29 cent App.
* $10,000 App.
Score: 15 Votes (Like | Disagree)