Microsoft Considering Building All-In-One App for Search, Shopping, Messaging, and More
Microsoft is looking to build a "super app" that incorporates a messaging platform, shopping, web search, and news into a single app, an apparent attempt to go after Apple and Google's app store platforms.
According to a report today by The Information, Microsoft has been in the early stages of building a "super app" at the direction of the company's CEO Satya Nadella. Nadella has reportedly instructed teams at Microsoft to better integrate Bing, the company's search engine, into other services and apps, such as Microsoft Teams and Outlook, as a groundwork for the "super app."
While it isn't clear whether Microsoft will ultimately launch such an app, the people with knowledge of the discussions said CEO Satya Nadella has laid the groundwork by pushing the Bing search engine to work better with other Microsoft mobile products. For instance, he has directed Bing to integrate with Microsoft's Teams messaging and Outlook email apps, making it easier for customers to share search results in messages. A spokesperson for Microsoft didn;t comment for this article.
Microsoft is not an entirely consumer-oriented company, with most of its business coming from selling software and corporate sales. Microsoft has reported ambitions to become more consumer-friendly, offering services directly to customers, such as the "super app." Microsoft has failed to acquire large apps and social media platforms such as TikTok and Pinterest in the past, which could have been part of the company's larger plans.
Today's report also sheds some interesting new light on Microsoft's unsuccessful attempts in the past to outbid Google to become the default search engine
on iPhone. Google pays Apple billions each year to stay the default on iPhone, and while users can change it, the default setting puts Microsoft's Bing at a disadvantage. According to The Information, Microsoft has had high-level talks with Apple to try and outbid Google as the default search engine but failed each time.
Microsoft has periodically bid on Apple's mobile search contract, according to a former employee briefed on the situation, but Google has won the deal every time. The negotiations have typically taken place directly between Nadella and top Apple executives behind closed doors, leaving many top Microsoft executives in the dark about the process, this person said.
The report notes that Microsoft in 2012 ran a public relations campaign to show how Bing was more usable for people with a vision disability compared to Google. The public relations stunt was not "enough to win Apple's approval."
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink.
Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
That's a savings of 48% compared to Apple's normal $599.00...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021.
Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...