Google Search Brings Continuous Scrolling to Desktop Users in the US

Google search queries on desktop will now return results in a continuous scroll instead of being divided into several pages, the company announced today (via The Verge).

Google Logo Feature Slack
The change is reminiscent of the way modern social media feeds work, although Google's version isn't quite the "infinite scroll" that social network users will be familiar with. Google says a search will now return six pages of results in a single scroll, before offering users a "See more" button to show additional results.

For as long as most people will remember, search results have been divided over several linked pages that users click through to continue browsing. Google claims continuous scroll will make browsing results quicker and easier, although some users are likely to miss how pages often act as a natural breaker for them to consider whether they have all the information they need.

Google says the change is rolling out first for English searches originating in the US. The company added continuous scroll to its namesake mobile app in October, so it's likely the feature will expand to other countries and languages in future.

Tag: Google

Top Rated Comments

manofthematch Avatar
11 months ago
I hate continuous scrolling. It destroys my ability to orientate and relocate results.
Score: 34 Votes (Like | Disagree)
MallardDuck Avatar
11 months ago
One of my most detested 'innovations' of all time is continuous scrolling. Makes it impossible to jump directly into the content I want.

A close second are the two pages of ads at the top of search results.
Score: 31 Votes (Like | Disagree)
opeter Avatar
11 months ago
This is a step into a bad direction. Don't like it.
Score: 14 Votes (Like | Disagree)
Silverado Avatar
11 months ago
Don’t care. I switched from Google to DuckDuckGo years ago and never looked back.
Score: 14 Votes (Like | Disagree)
kave Avatar
11 months ago
Yuck, I hate this, search on web page does not work.
Score: 12 Votes (Like | Disagree)
kylelerner Avatar
11 months ago
I wonder how this will change the massively competitive business of “first page” SEO.
Score: 10 Votes (Like | Disagree)

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