Apple Highlights Accessibility Features on iPhone, Mac, and More in New Ad

Apple today shared a new ad titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices.


"At Apple, we believe accessibility is a human right," the video description says. "Innovative features like Door Detection, Sound Recognition, Voice Control, and more are designed to let you use your devices in ways that work best for you."

Built into the Magnifier app on the iPhone, Door Detection can detect doors around you and help you understand how to open the door. Sound Recognition can notify you to certain sounds, such as a crying baby, doorbell, or siren. Voice Control lets you navigate and interact with Apple devices using your voice to tap, swipe, type, and more.

Apple's accessibility website provides a detailed overview of these features and many others.

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Top Rated Comments

tomnavratil Avatar
21 months ago
One of the areas where Apple has done a lot of work, on both macOS and iOS to be honest.
Score: 20 Votes (Like | Disagree)
imnotthewalrus Avatar
21 months ago
As a former Apple Creative, I excelled in accessibility features. Teaching new Apple "converts" these features were the most satisfying work I ever did.
Score: 15 Votes (Like | Disagree)
Quu Avatar
21 months ago
I had no idea the watch could detect sounds like a baby crying and alert the user. The depth of their accessibility features is astounding to me.
Score: 14 Votes (Like | Disagree)
xDENTALPLANx Avatar
21 months ago
That was a great ad, but the most incredible thing was that I've just discovered is you're allowed to drive with your feet ?
Score: 11 Votes (Like | Disagree)
BootsWalking Avatar
21 months ago
I give Apple a lot of shade for many of their corporate practices but one thing I'm eternally grateful for is Apple's focus on accessibility features in their products. They don't have to do it, it likely costs them a lot of R&D without a commensurate payoff in revenue. But it's the right thing to do from a human perspective.

Thank you Apple.
Score: 10 Votes (Like | Disagree)
GuruZac Avatar
21 months ago
Good on Apple. There are some very cool features available.
Score: 8 Votes (Like | Disagree)