Apple Highlights Accessibility Features on iPhone, Mac, and More in New Ad

Apple today shared a new ad titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices.


"At Apple, we believe accessibility is a human right," the video description says. "Innovative features like Door Detection, Sound Recognition, Voice Control, and more are designed to let you use your devices in ways that work best for you."

Built into the Magnifier app on the iPhone, Door Detection can detect doors around you and help you understand how to open the door. Sound Recognition can notify you to certain sounds, such as a crying baby, doorbell, or siren. Voice Control lets you navigate and interact with Apple devices using your voice to tap, swipe, type, and more.

Apple's accessibility website provides a detailed overview of these features and many others.

Top Rated Comments

tomnavratil Avatar
26 weeks ago
One of the areas where Apple has done a lot of work, on both macOS and iOS to be honest.
Score: 20 Votes (Like | Disagree)
imnotthewalrus Avatar
26 weeks ago
As a former Apple Creative, I excelled in accessibility features. Teaching new Apple "converts" these features were the most satisfying work I ever did.
Score: 15 Votes (Like | Disagree)
Quu Avatar
26 weeks ago
I had no idea the watch could detect sounds like a baby crying and alert the user. The depth of their accessibility features is astounding to me.
Score: 14 Votes (Like | Disagree)
xDENTALPLANx Avatar
26 weeks ago
That was a great ad, but the most incredible thing was that I've just discovered is you're allowed to drive with your feet ?
Score: 11 Votes (Like | Disagree)
BootsWalking Avatar
26 weeks ago
I give Apple a lot of shade for many of their corporate practices but one thing I'm eternally grateful for is Apple's focus on accessibility features in their products. They don't have to do it, it likely costs them a lot of R&D without a commensurate payoff in revenue. But it's the right thing to do from a human perspective.

Thank you Apple.
Score: 10 Votes (Like | Disagree)
GuruZac Avatar
26 weeks ago
Good on Apple. There are some very cool features available.
Score: 8 Votes (Like | Disagree)

Popular Stories

google drive for desktop1

Google to Roll Out New 'Drive for Desktop' App in the Coming Weeks, Replacing Backup & Sync and Drive File Stream Clients

Tuesday July 13, 2021 1:18 am PDT by
Earlier this year, Google announced that it planned to unify its Drive File Stream and Backup and Sync apps into a single Google Drive for desktop app. The company now says the new sync client will roll out "in the coming weeks" and has released additional information about what users can expect from the transition. To recap, there are currently two desktop sync solutions for using Google...