Deals: Launch Day Discounts Hit New Apple TV 4K Models on Amazon, Available From $124.99

The new Apple TV 4K is now available to purchase today, and Amazon is still offering a small $4 discount on the streaming device, which it first introduced as a pre-order sale last week. You can get the 64GB Wi-Fi model for $124.99, down from $129.00.

Apple TV 2022 Feature BlueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first discount on the 2022 Apple TV 4K. Because these are brand new, we don't expect much steeper discounts than this to come out any time soon. Although Black Friday is imminent, we are expecting notable sales to focus more on 2021 models, likely dipping below $100.

Likewise, the 128GB Wi-Fi + Ethernet Apple TV 4K is on sale for $144.99, down from $149.00. Only Amazon is offering these launch day discounts on the new Apple TV 4K models.

We're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2022.

Related Roundup: Apple Deals

Popular Stories

iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
tvOS 18 Feature

Apple Releases tvOS 18.5

Monday May 12, 2025 10:01 am PDT by
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.5 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software. ‌Apple TV‌ owners who have...
iPhone 17 Pro Blue Feature Tighter Crop

WSJ: Apple Weighing Price Hikes for iPhone 17 Lineup Without Blaming Tariffs

Monday May 12, 2025 3:36 am PDT by
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China. The...
iOS 18

iOS 18.5 Expected This Week With These New Features

Monday May 12, 2025 7:20 am PDT by
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones. Below, we recap everything new in iOS 18.5. Pride Wallpaper Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.5

Monday May 12, 2025 10:10 am PDT by
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌‌macOS Sequoia 15.5‌‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....

Top Rated Comments

jz0309 Avatar
33 months ago
$5 down on launch day ... will be on sale for $99 before year end - buy for me
Score: 2 Votes (Like | Disagree)
w5jck Avatar
33 months ago

Launch day deals, oh no ? if people want it they'll want it at full price.

I remember when Apple used to have price embargoes, wonder why that stopped ?
I remember back in the 1990s Apple forbid ComputerCity(?), or one of the retail chains anyway, from selling their products because they offered sale deals on them. They would discount a printer if you bought a Mac, and it pissed off Apple. Apple can be a bunch of d**ks when they want to be.
Score: 1 Votes (Like | Disagree)
Ryan H Avatar
33 months ago
Launch day deals, oh no ? if people want it they'll want it at full price.

I remember when Apple used to have price embargoes, wonder why that stopped ?
Score: 1 Votes (Like | Disagree)
senojsitruc Avatar
33 months ago
I'm elated. My order arrived today. I got it plugged in, set up and running in a matter of minutes. I've successfully run 25 camera streams (via streamieapp.com) on the previous generation and this latest one handled 36 (6x6 grid) just fine -- which is roughly the equivalent of running nine 4k video streams.

The Apple TV really is my favorite Apple device. I wish Apple showed it a little bit more love.
Score: 1 Votes (Like | Disagree)