Apple CEO Tim Cook: We're Working Hard to Meet Demand for iPhone 14 Pro and Pro Max

During today's earnings call covering the fourth fiscal quarter of 2022, Apple CEO Tim Cook said that Apple has been constrained on the iPhone 14 Pro and Pro Max "from the beginning," which has had an impact on sales.

iphone 14 pro pink
Cook went on to say that Apple is "working very hard to fulfill demand" and that customer demand was "strong" and ultimately better than Apple anticipated. He expects that supplies will continue to be constrained "for a little while."

Apple was happy with iPhone sales during the quarter, with revenue up by 10 percent. In fiscal 2021, ‌iPhone‌ revenue grew by 39 percent, which made for a "tough compare" year over year. "We feel very good about how we performed in Q4," said Cook.

At the current time, many ‌iPhone 14 Pro‌ and Pro Max models are not delivering until November in the United States when ordered from Apple's online store.

The 14 Pro and Pro Max have been especially appealing this year as they offer a new Dynamic Island, A16 chip, and camera improvements that are not available in the standard iPhone 14 models. Rumors have suggested that the ‌iPhone 14‌ has not sold as well, with customers particularly uninterested in the new 6.7-inch ‌iPhone 14‌ Plus.

Top Rated Comments

WiiDSmoker Avatar
5 weeks ago
All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Score: 27 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
5 weeks ago
iPhone selling too well. Woo hoo! It will only push Apple to make the iPhone even better. Beyond the limits!!! ?
Score: 12 Votes (Like | Disagree)
GMShadow Avatar
5 weeks ago


A four year old survey isn't of much value at this point.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
5 weeks ago


People also want the Product Red iPhone Pro Max.
Score: 9 Votes (Like | Disagree)
dampfnudel Avatar
5 weeks ago

Please, make it a hint for a iPhone 15 Mini. (It’s okay if you have to switch to iPhone 16 Plus again. Actually, maybe it is not a bad idea to flip-flop every two years).
Alternating between the larger Plus and smaller mini from year to year would actually be a very good idea. Both phones seem to be niche market for Apple compared to the other iPhones, but they could limit production to what’s necessary to meet demand, keeping those who want those iPhones happy.
Score: 7 Votes (Like | Disagree)
Sheepish-Lord Avatar
5 weeks ago

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Exactly. 14 Pro’s are a joke and were not a game changer compared to the 13 Pro’s.
Score: 7 Votes (Like | Disagree)

Related Stories

iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iphone 14 iphone 14 plus in hand feature

More Signs of Low iPhone 14 Demand Emerge Across Resale Market and Supply Chain

Friday September 30, 2022 7:35 am PDT by
The iPhone 14 models have depreciated in value more than twice as much as the iPhone 13 in the same time frame last year, according to data gathered by SellCell. SellCell's analysis is based on averaged trade-in values from over 40 buyback vendors. The data shows that the iPhone 14 and iPhone 14 Plus are performing poorly in terms of value retention, depreciating twice as much as the iPhone...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tim cook data privacy day

Apple CEO Tim Cook Meeting With Republican Lawmakers in Washington

Tuesday November 29, 2022 4:13 pm PST by
Apple CEO Tim Cook this week traveled to Washington, D.C. to meet with top Republican lawmakers, reports Bloomberg. Cook is said to be aiming to create ties with the GOP as it prepares to assume control of the House in the new year. Cook has scheduled meetings with Ohio's Jim Jordan, California's Darrell Issa, and Washington's Cathy McMorris Rodgers. Jordan and McMorris Rodgers will likely...
iPhone 14 Pro Purple Side Perspective Feature Purple

Kuo: iPhone 14 Pro Sales Are in Big Trouble Due to Foxconn Factory Protests

Tuesday November 29, 2022 8:53 am PST by
iPhone 14 Pro and iPhone 14 Pro Max shipments in the fourth quarter of 2022 will be "significantly lower" than the market consensus due to labor protests at Foxconn's main iPhone factory in China, according to analyst Ming-Chi Kuo. Kuo today said iPhone production at the factory in Zhengzhou has been "significantly affected" by the protests over unfavorable working conditions, leading him to ...
iphone 14 pro dynamic island

iPhone 14 Pro Max Lasts Two Hours Longer Than iPhone 13 Pro Max in Battery Test

Wednesday September 14, 2022 10:23 am PDT by
The new iPhone 14 Pro Max lasts two hours longer than last year's iPhone 13 Pro Max, according to a battery test conducted by Tom's Guide meant to simulate real-life usage. In its review of the iPhone 14 Pro Max, Tom's Guide said that the iPhone 14 Pro Max lasted an average 14 of hours and 42 minutes on a single full charge. In a similar test, the iPhone 13 Pro Max lasted 12 hours and 16...
iPhone 14 Plus case

'iPhone 14 Plus' Rumored as Actual Name of Standard 6.7-Inch Model

Wednesday August 31, 2022 10:45 am PDT by
Apple is expected to announce four new iPhone 14 models at its September 7 event, including a standard 6.7-inch model that has been widely referred to as the "iPhone 14 Max" in rumors. However, the device could actually end up having a different name. According to a photo of an alleged iPhone case from Apple, shared by Twitter user "Tommy Boi," the new 6.7-inch model might actually be named...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...