Apple CEO Tim Cook: We're Working Hard to Meet Demand for iPhone 14 Pro and Pro Max

During today's earnings call covering the fourth fiscal quarter of 2022, Apple CEO Tim Cook said that Apple has been constrained on the iPhone 14 Pro and Pro Max "from the beginning," which has had an impact on sales.

iphone 14 pro pink
Cook went on to say that Apple is "working very hard to fulfill demand" and that customer demand was "strong" and ultimately better than Apple anticipated. He expects that supplies will continue to be constrained "for a little while."

Apple was happy with iPhone sales during the quarter, with revenue up by 10 percent. In fiscal 2021, ‌iPhone‌ revenue grew by 39 percent, which made for a "tough compare" year over year. "We feel very good about how we performed in Q4," said Cook.

At the current time, many ‌iPhone 14‌ Pro and Pro Max models are not delivering until November in the United States when ordered from Apple's online store.

The 14 Pro and Pro Max have been especially appealing this year as they offer a new Dynamic Island, A16 chip, and camera improvements that are not available in the standard ‌iPhone 14‌ models. Rumors have suggested that the ‌iPhone 14‌ has not sold as well, with customers particularly uninterested in the new 6.7-inch ‌iPhone 14‌ Plus.

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Top Rated Comments

WiiDSmoker Avatar
21 months ago
All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Score: 27 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
21 months ago
iPhone selling too well. Woo hoo! It will only push Apple to make the iPhone even better. Beyond the limits!!! ?
Score: 12 Votes (Like | Disagree)
GMShadow Avatar
21 months ago


A four year old survey isn't of much value at this point.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
21 months ago


People also want the Product Red iPhone Pro Max.
Score: 9 Votes (Like | Disagree)
dampfnudel Avatar
21 months ago

Please, make it a hint for a iPhone 15 Mini. (It’s okay if you have to switch to iPhone 16 Plus again. Actually, maybe it is not a bad idea to flip-flop every two years).
Alternating between the larger Plus and smaller mini from year to year would actually be a very good idea. Both phones seem to be niche market for Apple compared to the other iPhones, but they could limit production to what’s necessary to meet demand, keeping those who want those iPhones happy.
Score: 7 Votes (Like | Disagree)
Sheepish-Lord Avatar
21 months ago

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.
Exactly. 14 Pro’s are a joke and were not a game changer compared to the 13 Pro’s.
Score: 7 Votes (Like | Disagree)