Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers

Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.

iphone 14 iphone 14 plus in hand feature
According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut ‌iPhone 14‌ Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more ‌‌iPhone 14‌ Pro‌ and ‌‌iPhone 14‌ Pro‌ Max devices, as suggested by increased component shipments.

Despite better ‌iPhone 14‌ Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different ‌iPhone 14‌ models. As a result, DigiTimes' sources indicated that total shipments of the ‌iPhone 14‌ Plus will likely be revised downward to around 10 million units for 2022.

Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse ‌iPhone 14‌ Plus pre-order results than the third-generation iPhone SE and the ‌‌iPhone 13‌‌ mini. Apple is believed to have shelved plans to increase production of both the ‌iPhone 14‌ and ‌iPhone 14‌ Plus in response.

Despite the drop in orders, related shipment ratio adjustments will mean that total ‌iPhone 14‌ series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.

Related Roundup: iPhone 14
Related Forum: iPhone

Top Rated Comments

infinitejest Avatar
21 months ago
I'm glad this is happening. They shouldn't get away with that lazy and greedy approach. Especially yesterday's iPad announcements were a slap in the face for every customer. It became crystal clear that they aren't making the best possible products for consumers anymore but rather products for the sole purpose of upselling and profit maximization.
Score: 93 Votes (Like | Disagree)
tygurr Avatar
21 months ago
It's like we don't want the same product over and over.. crazy right?
Score: 58 Votes (Like | Disagree)
Kulfon Avatar
21 months ago
Makes sense to me. Hard to milk the same cow for too long
Score: 56 Votes (Like | Disagree)
uiterlix Avatar
21 months ago
Inflation made Apple’s prices surpass the sweet point. Inflation makes newer models expensive than the just-as-good model it replaces. It seems that applying the MacRumors buyers guide inversely makes more sense these days. Just buy the previous model at the lowest price. “Don’t buy” becomes “Buy now”.
Score: 49 Votes (Like | Disagree)
CarlJ Avatar
21 months ago
Okay, so, next year, can they withdraw the Plus model and go back to having a Mini model again?
Score: 38 Votes (Like | Disagree)
gegy Avatar
21 months ago
Seems that the mini is more popular than expected. ;)
Score: 28 Votes (Like | Disagree)

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