Apple Slashes iPhone 14 Plus Orders With Supply Chain Makers
Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.
According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut iPhone 14 Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more iPhone 14 Pro and iPhone 14 Pro Max devices, as suggested by increased component shipments.
Despite better iPhone 14 Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different iPhone 14 models. As a result, DigiTimes' sources indicated that total shipments of the iPhone 14 Plus will likely be revised downward to around 10 million units for 2022.
Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse iPhone 14 Plus pre-order results than the third-generation iPhone SE and the iPhone 13 mini. Apple is believed to have shelved plans to increase production of both the iPhone 14 and iPhone 14 Plus in response.
Despite the drop in orders, related shipment ratio adjustments will mean that total iPhone 14 series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.
Popular Stories
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
