Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked manufacturing partners to ramp up production of the iPhone 14 Pro models due to strong demand, and today, he noted that the iPhone 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.
(2/3) I think this result will encourage Apple to create more differentiation between iPhone 15 Pro Max & 15 Pro to raise 15 Pro Max shipments and enhance the iPhone product mix.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 28, 2022
With the demand for the iPhone 14 Pro models, Apple has asked its suppliers to shift from iPhone 14 production to iPhone 14 Pro production. Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.
The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "iPhone 15 Pro Max," we'll get an "iPhone 15 Ultra."
Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger iPhone 15 would get features not available in the smaller Pro model.
As of right now, rumors indicate that the iPhone 15 could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the iPhone 15 so far can be found in our iPhone 15 roundup.
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?
Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand ('https://twitter.com/mingchikuo/status/1575161169920532480') that is "obviously lackluster,"
Maybe because the 14 is basically the 13 with some new color options
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
