Apple Nixes Plan to Boost iPhone 14 Series Production Due to Lower Demand
Apple is calling off plans to increase production of its latest iPhone 14 series after an anticipated surge in demand failed to materialize, Bloomberg reports, citing sources familiar with the matter.
Apple has reportedly told suppliers to rein in efforts to increase iPhone 14 assembly by as much as 6 million units in the second half of the year. Apple had upgraded sales projections in the weeks leading up to the launch of iPhone 14, but it appears that the actual demand was not as high as expected.
As a result, Apple will aim to produce 90 million handsets for the period, which is around the same amount it produced in 2021 and in line with Apple's original forecast this summer.
As we've been hearing in the last couple of weeks, demand for iPhone 14 Pro models is stronger than the lower-priced iPhone 14, and Apple has reportedly told one supplier to shift its production capacity from the entry-level iPhones to premium models.
China's economic slump is also impacting Apple's sales, with purchases of iPhone 14 models in the first three days of availability said to have been down 11 percent on last year's iPhone 13 series.
More widely, surging inflation, recession fears, and the war in Ukraine are all impacting global demand for consumer electronics, with the smartphone market expected to shrink by 6.5 percent this year to 1.27 billion units, according to figures quoted by Bloomberg from market tracker IDC.
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Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg. The Cupertino company is expecting continued strong demand for the iPhone and has asked suppliers to make 90 million iPhone 14 models, which is on par with iPhone 13 manufacturing in the same time period last year.
Apple is expecting to manufacture approximately 220 million ...
Thursday August 11, 2022 6:51 am PDT by
Sami FathiSuppliers for the upcoming iPhone 14 reportedly feel uncertain about how high demand will be for Apple's upcoming flagship lineup, according to supply chain sources speaking to DigiTimes.
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Kuo today said iPhone production at the factory in Zhengzhou has been "significantly affected" by the protests over unfavorable working conditions, leading him to ...
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Top Rated Comments
Now this is again another way to put prices up and never look back at it.
I guess some general dissent is justified.
I shouldn’t be so annoyed at people who don’t read the article.
The 799$ model iPhone 14 is 950$ is EU, and that with dollar currently stronger than euro. It’s 999€ for the cheapest 14.