Deals: Apple's M2 MacBook Air Available for Record Low Price of $1,099 on Amazon ($100 Off) [Updated]

DO. NOT. BUY.

Best Buy has the 14-inch MacBook Pro 16/512GB for $1599, $400 off! Buy that instead. Faster, better, great value.

If these things are seeing discounts already, then maybe Apple will see the folly of the choice they made to hobble the 256GB of storage and do a mid-cycle modification. Doubtful, but…

Otherwise, if you don't need one today, order the $1399 8/512GB and save $100 over the $1499 model. But… really… the Best Buy price is the deal… get one before they're all gone. Screw Apple and their greedy penny pinching stupidity.

It’s “brave" of Apple to keep increasing the price of its products!

It’s extremely stupid of people to keep buying these expensive options while there are alternatives cost less. People really need to learn to ONLY buy the ones with less profit margin among similar products and push ALL luxury brands to death.

You're right… 80% of the people could probably get by with a 2015 MacBook Air (8GB/128GB)… and they're $350 at Woot right now… so why not just do that instead? Or, how about a $279 iPad?? If they can get by, why would they be stupid enough to throw away money on a $1200 Air? Eh, just grab a $999 M1 Air, can get them for $900 or less. Stupid is as stupid does.

But people aren't spending that kinda of money… they're spending $1200. And getting an intentionally-hobbled computer, thanks to overt greed by a company that purports to sell "only the best". 3 years from now, when macOS is even heavier than what it is currently, has dropped Intel support, and is hammering the Apple Silicon base 8GB of RAM harder and going deeper into swap (like Monterey vs Mojave), that extra $200 for dual-channel storage is going to look like a bargain compared to a new $1500 MacBook Air. Ask anyone who bought a 4GB Air vs an 8GB Air how that worked out for them in the long run. Or an 8GB iPhone 4s.

Or… more probably… they'll just think their computer is crap, think Apple makes crap, slow computers, and not buy a Mac next time. Which is exactly what an 8% marketshare community does not need. That 80% has no loyalty, Apple should not be making computers for them; Apple should be making the "best" computers for the smart, discerning customers they claim to design for. The ones who don't respect a $5 profit grab on a $1200 purchase from a $2+T company.

No one wants the base model. We all know why.

Considering this has only 8GB this might not be the model people want over the 16GB.