Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch
New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including "Reality Processor," "Reality Pro," and "Reality One."
The filings,
reported by Bloomberg, were filed in the United States, United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay and are listed under shell companies used by Apple in the past to trademark names. Apple regularly uses shell companies to trademark names as it allows the company to maintain secrecy over unannounced products, services, or software.
Apple is planning to call the software that runs on its AR/VR headset "realityOS," so "Reality One" could make sense for the name of its first AR/VR headset. Other trademarked terms, including "Reality Processor," could refer to the chip that runs on the headset. Bloomberg reports that Apple is planning to use an M2 Apple silicon chip with 16GB of RAM for the AR/VR headset but notes Apple may need more powerful graphics to handle the experience.
Apple's first AR/VR headset, expected to be announced as soon as this January, will be a high-end niche device that could cost upwards of $3,000. Bloomberg and reliable Apple analyst Ming-Chi Kuo both report that Apple is already working on a second-generation version of its AR/VR headset that could be less pricey and lighter. The follow-up version, as well as the "Apple Glasses," aren't expected to launch until later this decade, according to Bloomberg.
In May, Apple showcased its AR/VR headset to its board, indicating that the development of the product is largely complete. realityOS is expected to feature several AR/VR-based experiences, such as integration with Apple Maps and FaceTime with Memojis. You can learn more about Apple's AR/VR headset with our roundup.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
