Failed Unlimited Movie Ticket Service MoviePass Relaunching in September

Subscription movie ticket service MoviePass first launched in 2017, offering subscribers unrestricted movie access for $9.99 per month. MoviePass was providing customers with debit cards and paying full price for each movie ticket despite the low monthly fee, and the effort ultimately failed catastrophically within a matter of months.

moviepass return
MoviePass had been counting on deals with movie theaters and revenue from customer data, but by mid-2018, MoviePass was out of money and had to resort to limiting movie access, raising prices, and temporarily shutting down. After months of questionable policy changes, MoviePass shut down in September 2019, but now the service is set to return.

MoviePass is planning to launch a new beta service "on or around" September 5, 2022. A waitlist for the beta service is set to open on August 25 at 9:00 a.m. Eastern Time, and customers can join the waitlist at that point.

According to an FAQ section on the MoviePass website, the upcoming service will feature three pricing tiers at $10, $20, and $30. Each level will get a certain amount of credits to be able to be used toward movies each month, with MoviePass promising more details in the future.

The launch will happen in waves, and MoviePass says the launch determination will be weighted on level of engagement from the waitlist in each market.

Prior MoviePass subscribers will receive complimentary bonus credits to their accounts when they join the new service.

It is not clear how MoviePass will survive this time around nor what the service will be able to offer that's not already available from other theaters. Companies like Alamo Drafthouse, Cinemark, Showcase, Showplace ICON, Regal, and AMC all offer subscription-based movie passes.

Top Rated Comments

EnderTW Avatar
21 months ago
who goes to the theaters anymore?
Score: 15 Votes (Like | Disagree)
21 months ago
Thanks, but no thanks. I'll pass.
Score: 14 Votes (Like | Disagree)
Ken Linger Avatar
21 months ago
MoviePass 2: This time, it's personal
Score: 12 Votes (Like | Disagree)
BootsWalking Avatar
21 months ago
I've see this movie before - you're not going to like the ending.
Score: 12 Votes (Like | Disagree)
Amazing Iceman Avatar
21 months ago
30 years ago I would have used MoviePass to the max, most likely spending whole days watching movies.

We go to our local Dolby Theater when there’s something new we want to see. With Dolby Vision, Atmos, and seat rumblers it can be breathtaking. There’s just 2 of us, so $50 all in… and it’s only a few times each year.
Nothing beats home: 85" TV, AirPods Max, AppleTV, Comfy couch, and no bloody exit signs!

CEO probably took a few semesters of advanced math to realize it can't be unlimited for $10.00.
Score: 8 Votes (Like | Disagree)
thirstydirt Avatar
21 months ago
Following in Steve Jobs' footprints, the original founder got kicked out of his own company. The new owners tainted the brand with their "questionable policy changes." He was able to buy back the company after it went bankrupt. Hopefully he can turn it around into something cool again. I think there is still a place for movie theaters. I prefer seeing some new movies in the theater.
Score: 7 Votes (Like | Disagree)

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...