Failed Unlimited Movie Ticket Service MoviePass Relaunching in September

Subscription movie ticket service MoviePass first launched in 2017, offering subscribers unrestricted movie access for $9.99 per month. MoviePass was providing customers with debit cards and paying full price for each movie ticket despite the low monthly fee, and the effort ultimately failed catastrophically within a matter of months.

moviepass return
MoviePass had been counting on deals with movie theaters and revenue from customer data, but by mid-2018, MoviePass was out of money and had to resort to limiting movie access, raising prices, and temporarily shutting down. After months of questionable policy changes, MoviePass shut down in September 2019, but now the service is set to return.

MoviePass is planning to launch a new beta service "on or around" September 5, 2022. A waitlist for the beta service is set to open on August 25 at 9:00 a.m. Eastern Time, and customers can join the waitlist at that point.

According to an FAQ section on the MoviePass website, the upcoming service will feature three pricing tiers at $10, $20, and $30. Each level will get a certain amount of credits to be able to be used toward movies each month, with MoviePass promising more details in the future.

The launch will happen in waves, and MoviePass says the launch determination will be weighted on level of engagement from the waitlist in each market.

Prior MoviePass subscribers will receive complimentary bonus credits to their accounts when they join the new service.

It is not clear how MoviePass will survive this time around nor what the service will be able to offer that's not already available from other theaters. Companies like Alamo Drafthouse, Cinemark, Showcase, Showplace ICON, Regal, and AMC all offer subscription-based movie passes.

Top Rated Comments

EnderTW Avatar
8 months ago
who goes to the theaters anymore?
Score: 15 Votes (Like | Disagree)
8 months ago
Thanks, but no thanks. I'll pass.
Score: 14 Votes (Like | Disagree)
Ken Linger Avatar
8 months ago
MoviePass 2: This time, it's personal
Score: 12 Votes (Like | Disagree)
BootsWalking Avatar
8 months ago
I've see this movie before - you're not going to like the ending.
Score: 12 Votes (Like | Disagree)
Amazing Iceman Avatar
8 months ago
30 years ago I would have used MoviePass to the max, most likely spending whole days watching movies.

We go to our local Dolby Theater when there’s something new we want to see. With Dolby Vision, Atmos, and seat rumblers it can be breathtaking. There’s just 2 of us, so $50 all in… and it’s only a few times each year.
Nothing beats home: 85" TV, AirPods Max, AppleTV, Comfy couch, and no bloody exit signs!

CEO probably took a few semesters of advanced math to realize it can't be unlimited for $10.00.
Score: 8 Votes (Like | Disagree)
thirstydirt Avatar
8 months ago
Following in Steve Jobs' footprints, the original founder got kicked out of his own company. The new owners tainted the brand with their "questionable policy changes." He was able to buy back the company after it went bankrupt. Hopefully he can turn it around into something cool again. I think there is still a place for movie theaters. I prefer seeing some new movies in the theater.
Score: 7 Votes (Like | Disagree)

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