Apple Holds Meeting With Retail Staff to Discuss Recent Unionization Activities

Apple is doubling down on its efforts to comfort retail employees and dampen any possible resurgence of active unionization in its 270+ stores by downplaying the significance of Apple Towson Town Center as the first store to unionize. According to employees who were present in recent meetings, Apple is making a "grass is not greener on the other side" argument even before the Apple Towson union has gotten organized.

apple store tower theatre
Late last week, Apple retail employees nationwide were invited to an FAQ-style meeting where store management attempted to answer questions on Apple Towson and create an open environment to discuss unions. Apple Towson made history in June by becoming the first Apple store to unionize, and the idea of unionization has since taken hold with many employees seeking improved working conditions.

Several store managers had addressed the topic of the union vote at Apple Towson as it was happening, but for many others, it remained an elephant in the room. Last week during a "Daily Download," the term used for 15- to 30-minute meetings before stores open, Apple leadership appeared "cheery, and weirdly happy to discuss unionization efforts," one Apple Store employee said, asking to remain anonymous. "We were all expecting to get a new manager or hear some groundbreaking news about our store after the Download was hyped up at first. Then it turned out to be about Towson. We were all confused about why they were excited to talk about it."

The talking points last week seem to have been an attempt by top Apple executives to argue that Apple Towson's vote to unionize will do more harm than good in employees' relationships with the company they work for, according to multiple sources who attended the meeting. "They wanted to somehow make it seem as though Apple Towson had failed, even though they've hardly begun. It was a typical scare tactic that failed to work," one employee said.

Leaders told staff that the meeting, which took place in most locations last Thursday, was entirely optional for attendance. Employees were reluctant to miss the meeting, though, as doing so could be perceived as an unwillingness to hear Apple's perspective and, as a result, place targets on their backs.

The FAQ-style meeting was designed to answer questions preselected by Apple, including:

  • What is a union and why does it matter at Apple Towson?
  • Did everyone at Towson get a raise?
  • Can you opt out of a union?

According to employees who attended the meeting, the answers from Apple leadership seemed intended to intimidate employees and downplay the benefits of joining a union, such as emphasizing that employees cannot leave a union once they join, that joining a union does not guarantee better benefits and pay, and that Apple Towson, despite its vote, still received the same pay raises all other retail employees received over the summer.

Store leaders also offered a chance for employees to ask questions, but they were largely unable to give on-the-spot answers. "I don’t have the answer to that, but I’ll get back to you after I find out," was a go-to response for questions asked, including whether Apple is providing any resources to employees who wish to join a union.

apple townson apples website

Apple Towson in Maryland. The first ever ‌Apple Store‌ to form a union.

During the meeting, store leaders also suggested that negotiations between Apple Towson, the union, and Apple leadership had fallen through and had been "unsuccessful." Apple Towson has not, however, formally begun negotiations with Apple and is still in the early stages of training and preparing for talks through the bargaining committee.

In the larger context, the latest union-related talking points come weeks after Apple offered merit-based pay increases to its retail staff. The increases typically happen yearly in the fall, but Apple, in a move widely speculated to have been an attempt to ease employee concerns, moved them up to the summer.

Although the pay raises coincided with ramped-up union momentum, Apple claimed during the meetings with staff that they were purely "coincidental" and that union efforts had in no way impacted Apple's decision to offer the pay raises now rather than in the fall as usual. "None of us believe this is true because we all know the company's hand is being forced. But the fact that a manager said from the get-go that the unionization had zero impact was the most disturbing to me," an Apple employee based in Texas said.

Based on employee conversations with MacRumors, the merit-based increases, irrespective of timing, angered employees more than they satisfied concerns. Some employees who are already on edge about working conditions felt that the 2–3% pay raises in many cases were a "slap in the face to the dedication we've shown during the pandemic," an employee at a store that's in the early stages of collecting signatures to bring a unionization vote told MacRumors.

Talks within stores about unionizing have been relatively stagnant over the last couple of weeks, mainly due to many employees opting for a "wait and see approach" to whether their concerns will be addressed following the pay raises and more open dialogue from store leadership to discuss workplace conditions. Apple leadership across the 272 retail locations made it clear that discussing a union is not a "hush subject," yet many employees continue to feel the nearly $3 trillion Cupertino tech giant is doing everything it can "to be anti-union at every grasp."

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
fortnite apple logo 2

Epic Resubmits Fortnite to U.S. App Store After Not Hearing From Apple for 120+ Hours

Wednesday May 14, 2025 1:01 pm PDT by
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite. Fortnite leaker Shiina shared the news, with the information reposted by...

Top Rated Comments

ct2k7 Avatar
36 months ago
Why does the US have such an aversion to unions?
Score: 77 Votes (Like | Disagree)
WiiDSmoker Avatar
36 months ago
If unions were so bad, why are all police in a union? Here’s a hint - unions are great and corporations have been trying to stifle and brainwash the masses into thinking otherwise.
Score: 51 Votes (Like | Disagree)
Art Mark Avatar
36 months ago

Why does the US have such an aversion to unions?
Not everyone does. But many people are not educated. Like the top post here - 'it'll lead to higher prices!'. of course if employees aren't making a decent living and that's the COST in real terms of cheap crap, that's a system that will fail anyway. How about the company makes a billion less in profits and cares more about employees than shareholders? Oh-oh..that will scare the folks who actually think a 'free market' exists outside of regulation. NO company provides for employees anymore than they are forced to. It is that simple.
Score: 48 Votes (Like | Disagree)
vipergts2207 Avatar
36 months ago
Hope the employees unionize.
Score: 43 Votes (Like | Disagree)
ninecows Avatar
36 months ago
I wonder why Apple top executives are so busy telling their employees that unions are bad?

I must assume that unions in the US are very different than here in Europe. Here they have helped us with higher salaries, payed absent if you’re sick, parental leave and many more benefits.
Score: 38 Votes (Like | Disagree)
jayducharme Avatar
36 months ago

Remember the grass is not always greener on the other side and get ready to start paying those union dues
Unions in concept are a good thing for employees. I mean, who would oppose protecting employees from exploitation by a huge company? In my experience, unions often get a bad reputation because of poor union leadership. I was in a union where the leadership caved in to nearly every demand the employer made. So in that case, the union was pointless. But under different leadership that union stood firm against management attempting to fire an employee who strongly disagreed with management policy. So in that case, the union was a very good thing indeed. Plus, the union guaranteed me health care and retirement benefits, something that few employers are prone to do voluntarily.
Score: 36 Votes (Like | Disagree)